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Cadent Adds Proximic by Comscore to Cadent Aperture Platform for Enhanced ID Based Audience Targeting

Cadent Adds Proximic by Comscore to Cadent Aperture Platform for Enhanced ID-Based Audience Targeting
1% - ights/Press-Releases/2023/10/Cadent-Adds-Proximic-by-Comscore-to-Cadent-Aperture-Platform-for-Enhanced-ID-Based-Audience-Targeting

Comscore and IHS Markit Partner to Produce Cookie-free Audience Segments

Comscore is excited to announce that in partnership with IHS Markit, a world leader in critical information, analytics and solutions, it has released programmatic cookie-free audience targets for in-market auto shoppers that outperform their competitors’...
1% - ights/Press-Releases/2021/12/Comscore-and-IHS-Markit-Partner-to-Produce-Cookie-free-Audience-Segments

Comscore to Announce Fourth Quarter and Full Year 2022 Financial Results

Comscore today announced that it plans to hold a conference call on Tuesday, February 28th at 5:00 p.m. ET to discuss its financial results for the fourth quarter ended December 31, 2022.
1% - ights/Press-Releases/2023/2/Comscore-to-Announce-Fourth-Quarter-and-Full-Year-2022-Financial-Results

Infographic Understanding mobile first consumer behaviours

A recent comScore report, Mobile’s Hierarchy of Needs, details how consumer behaviour on smartphone and tablet devices can be aligned with Maslow’s Hierarchy of Needs.
1% - ights/Infographics/Infographic-Understanding-mobile-first-consumer-behaviours

Unlocking Mobile Measurement for YouTube in the UK

A large amount of video viewing has shifted from desktop to mobile in recent years, and for YouTube – the largest online video distribution platform – it’s no different. comScore just announced the introduction of reporting for new mobile video metrics...
1% - ights/Infographics/Unlocking-Mobile-Measurement-for-YouTube-in-the-UK

Audiencias Predictivas en los entornos cookieless en pre-bid

Las audiencias predictivas son la primera solución de segmentación de audiencia sin cookies de la industria. Cookieless es uno de los Trending topics de este año en la industria publicitaria y no es para menos. Todo a lo que estamos acostumbrados desde...
1% - ights/Blog/Audiencias-Predictivas-en-los-entornos-cookieless-en-pre-bid

Relative Errors in Television Audience Measurement The Future is Now

Moving beyond point estimates in media measurement to include considerations of the relative reliability of measurements and methodologies.
1% - ights/Blog/Relative-Errors-in-Television-Audience-Measurement-The-Future-is-Now

Why Google's surprising paid click data are less surprising

Earlier this week, comScore released its January 2008 qSearch paid click report, which showed a 7% sequential decline vs. December ‘07, and a flat annual growth in paid clicks for Google. Moreover, the number of paid clicks per Google search query declined...
1% - ights/Blog/Why-Google-s-surprising-paid-click-data-are-less-surprising

Google Sites Has Largest Audience in Asia Pacific Region Tencent Captures Highest Share of Minutes

comScore today released its May 2010 ranking of the top online properties in the Asia-Pacific region based on data from its comScore Media Metrix service. Google Sites led as the most-visited property in the region reaching 55 percent of the online population,...
1% - ights/Press-Releases/2010/7/Google-Sites-Has-Largest-Audience-in-Asia-Pacific-Region-Tencent-Captures-Highest-Share-of-Minutes

Social Networking Ranks as Fastest-Growing Mobile Content Category

comScore released a report on the fastest-growing mobile application and browser content categories based on data from its MobiLens service. The report found that social networking led as the top-gaining category for both application and browser access,...
1% - ights/Press-Releases/2010/6/Social-Networking-Ranks-as-Fastest-Growing-Mobile-Content-Category