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The Digital Box Office Examining COVID-19s Effects on Blockbuster Season Through Social Data

Summer blockbuster season – it’s a staple in American film culture. Those summer months where school is out and days are long create the perfect release window for Hollywood’s biggest and most ambitious popcorn fare. Budgets are massive, film rights to...
15% - ights/Blog/The-Digital-Box-Office-Examining-COVID-19s-Effects-on-Blockbuster-Season-Through-Social-Data

Comscore Reports First Quarter 2021 Results

Comscore Reports First Quarter 2021 Results. Recapitalization Transaction Adds Key Strategic Partners and Strengthens Balance Sheet. First Quarterly Year-Over-Year Revenue Increase Since 2018. Expanded Partnership for Addressable Advertising.
15% - ights/Press-Releases/2021/5/Comscore-Reports-First-Quarter-2021-Results

The UK Travel Industry: Comscore Custom Research

As UK consumers eagerly await the latest updates from the government on travel restrictions, Comscore has analysed how consumers have been interacting with travel sites.
15% - ights/Blog/The-UK-Travel-Industry-Comscore-Custom-Research

Using Comscore s custom data to understand the food delivery market

According to Comscore’s Global State of Mobile report, 31% of digital buyers ordered food for delivery online, an increase of 14% points in Q2 2020 compared to Q3 2019. 36% of digital buyers also said they ordered food more often during the pandemic....
15% - ights/Blog/Using-Comscore-s-custom-data-to-understand-the-food-delivery-market

Relative Errors in Television Audience Measurement The Future is Now

Moving beyond point estimates in media measurement to include considerations of the relative reliability of measurements and methodologies.
15% - ights/Blog/Relative-Errors-in-Television-Audience-Measurement-The-Future-is-Now

3 Points to Consider when Posting Branded Content in the New Normal of 2020

Publishing branded content during a pandemic can be challenging – it is something that has never been done before. Are people ready to hear branded content messages again? Are they ready for life to go back to normal? What is the best lane to be in, should...
15% - ights/Blog/3-Points-to-Consider-when-Posting-Branded-Content-in-the-New-Normal-of-2020

The world reacts to the death of Queen Elizabeth II

We take a look at the conversation dominating social media on news of the death of Queen Elizabeth II on September 8.
15% - ights/Blog/The-world-reacts-to-the-death-of-Queen-Elizabeth-II

Capturing Instagram Reels data

With Instagram Reels owning 20% of the time people spend on Instagram and 45% of Instagram users interacting with Reels content at least one each week1, it’s no surprise the surge in short form video content continues to accelerate in 2022.
15% - ights/Blog/Capturing-Instagram-Reels-data

How Local Newsrooms Can Go Deeper with Data

Top tips for local newsrooms looking to expand their digital, social and local news data options and provide some best practice examples to inform their discussion on how to move forward.
15% - ights/Blog/How-Local-Newsrooms-Can-Go-Deeper-with-Data