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NFL NCAA and Spanish Telecasts See Success in San Antonio

Weekly Local Market Snapshot: Week of Sep. 5 – 11, 2022
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Vehicle subscription services offer an alternative to traditional ownership

Consumers are flocking to new ways of vehicle ownership. Economic uncertainty, ongoing supply and inventory issues and high average transaction prices have paved the way for alternative options to car ownership. Vehicle subscription companies have popped...
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World Series 2022 is a Home Run Across Screens

Baseball, America’s pastime, has made its way beyond the ballpark and into our homes on a variety of screens. In September alone, MLB.com reached nearly 9% of the US internet population, with users spending 15 million hours on the site.
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Tampa St Petersburg Residents Brace for Fall

Local TV Snapshot: September 19-25
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A Sports Filled Week in the Queen City

Local TV Snapshot: September 12-18
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How to rewrite your social playbook for monetization

Social media is a growing platform, reaching 253 million unique visitors in January 2022 compared to 230 million in January 20201. And it’s driven, in large part, by publishers and media. Publishers control 35% of the share of voice across social platforms...
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Lots of Movement, But ESPN Stays On Top

Shareablee, Inc. whose categorized social media database places advanced social intelligence in the hands of its clients, announced last week that ESPN was the most socially engaged American TV network for February 2019. The ranking includes all television...
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NCAA Basketball Tournament Sparks Marketing Madness

This year’s NCAA basketball tournament was exciting for a variety of reasons – history-making games, bracket-breaking upsets, and amazing plays. For brands and marketers, it was also an exciting opportunity to reach a highly engaged audience in a fun...
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Comscore and Standard Media Index Launch First Effective Cost-per-Thousand eCPM Metric

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, is partnering with Standard Media Index, the authority for media spend and pricing data, to offer the industry’s first advanced eCPM metric for...
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Key Moments from the Paralympics on Social Media

From March 4th to 13th, Paralympic athletes from around the world came together to compete, and the world took notice. It captured the attention of social media audiences – there were over 4 million social actions across Facebook, Twitter, and Instagram...
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