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92 Percent of US Time Spent with Photos Occurs on Mobile vs Just 25 Percent for Portals

As of August 2013, the digital platforms that users consumed media on proved to be heavily influenced by the type of content they engaged with.This finding supports the idea that people prefer different devices for accomplishing different online activities...
15% - ights/Infographics/92-Percent-of-US-Time-Spent-with-Photos-Occurs-on-Mobile-vs-Just-25-Percent-for-Portals

Apps Drive Smartphone Engagement Browsing Wins on Tablets

Digital consumers rely on both apps and mobile browsing when engaging with retailers online, but this engagement varies greatly depending on device. While apps drive the vast majority (78% of time spent) of retail category engagement on smartphones, mobile...
15% - ights/Infographics/Apps-Drive-Smartphone-Engagement-Browsing-Wins-on-Tablets

Amazon Sites is Most Popular Retail Site in Sweden

In August 2013, the retail category was visited by over 5 million Swedish internet users, an increase of 12 percent compared to August last year.
15% - ights/Infographics/Amazon-Sites-is-Most-Popular-Retail-Site-in-Sweden

How Much Does Engagement with Banking Sites Vary by Household Income?

The banking category was visited by 22 million Germans (38 percent reach) via a desktop PC or laptop during July 2013, nearly 30 percent of which had a household income of €75,000 and more. Those earning between €35,000 and €49,999 made up the second...
15% - ights/Infographics/How-Much-Does-Engagement-with-Banking-Sites-Vary-by-Household-Income

Mobile Millennials in Canada

Millennials are among the most highly sought-after groups for advertisers. At the same time, they show radically different digital behaviours compared to your average Canadian. For example, a whopping 70% of Millennials access the internet across both...
15% - ights/Infographics/Mobile-Millennials-in-Canada

75 of Millennials in Brazil Either Access the Internet on Multiple Platforms or Exclusively on Mobile

More than ever, audiences are consuming content across platforms, including mobile. In order to deliver the right message to each audience, consumer habits across these platforms and different types of content need to be understood. These insights can...
15% - ights/Infographics/75-of-Millennials-in-Brazil-Either-Access-the-Internet-on-Multiple-Platforms-or-Exclusively-on-Mobile

The State of the Worldwide Movie Market

The State of the Worldwide Movie Market
15% - ights/Infographics/The-State-of-the-Worldwide-Movie-Market

Indonesias Mobile Only Population and Mobile Consumer Behaviour

comScore recently announced the launch of MMX Multi-Platform, along with major upgrades to Mobile Metrix in Indonesia, with the introduction mobile consumer panel data. This Android mobile panel expands comScore’s measurement of mobile audiences in Indonesia...
15% - ights/Infographics/Indonesias-Mobile-Only-Population-and-Mobile-Consumer-Behaviour

Indias Travel Consumers Go Mobile

When it comes to travel, mobile plays an increasingly important role in how digital content is being consumed. In July 2017, 68% of travel category visitors in India accessed content via mobile devices only, and almost two thirds of total digital time...
15% - ights/Infographics/Indias-Travel-Consumers-Go-Mobile

At a glance the 5 fastest growing mcommerce apps in the US 

Instant Insights
15% - ights/Infographics/At-a-glance-the-5-fastest-growing-mcommerce-apps-in-the-US