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Media and Entertainment Social Media Ranking by Engagement in India

The Media & Entertainment industry in India continues to thrive. In January 2023, the category saw a staggering 514,887,857 cross-platform actions on Facebook, Instagram and Twitter with an audience of 723,878,825 followers.
47% - ights/Rankings/Media-and-Entertainment-Social-Media-Ranking-by-Engagement-in-India

Health and Beauty Social Media Ranking by Engagement

The Indian beauty and personal care market is segmented into skincare, haircare, colour cosmetics, fragrances, and personal hygiene. The market is primarily driven by the growing population, rising disposable income, and increasing awareness about personal...
30% - ights/Rankings/Health-and-Beauty-Social-Media-Ranking-by-Engagement

Internet Records Historic 1 USD Trillion Consumer Milestone

Comscore today announced that the internet recorded the largest year of digital commerce in its history in 2022, exceeding $1 trillion in online retail consumer spend for the first time in the U.S. This reflects a 21% increase in spend year-over-year...
30% - ights/Press-Releases/2023/1/Internet-Records-Historic-1-USD-Trillion-Consumer-Milestone

Crece el consumo de noticias en Chile

En los últimos años, Chile se ha posicionado como uno de los países líderes en el consumo de noticias de la región. De hecho, en 2022, alcanzó a ser la segunda audiencia latinoamericana con mayor porcentaje de penetración por población en la categoría...
15% - ights/Press-Releases/2023/1/Crece-el-consumo-de-noticias-en-Chile

Advanced Audiences: From football fans to healthy lifestyles

Targeting by demographics only is not enough when creating a digital campaign. Brands want to create segments based on interests and behaviours. In this analysis, you can find what are the most used food delivery apps by men between 18 and 24 years old...
15% - ights/Blog/Advanced-Audiences-From-football-fans-to-healthy-lifestyles

Food and Grocery Social Media Ranking by Engagement

The food and grocery industry in India is a large and diverse sector that includes a wide range of products, from packaged foods and beverages to fresh produce, meat, and dairy. It’s a sector that has been growing rapidly, driven by a growing population,...
26% - ights/Rankings/Food-and-Grocery-Social-Media-Ranking-by-Engagement

Así es como la cancion de Shakira y Bizarrap impacto a Casio Ferrari Rolex y Twingo en las redes sociales

El músico urbano Bizarrap hizo pública su BZRP Music Sessions #53, esta vez con la colaboración de la cantante colombiana Shakira. A las pocas horas del lanzamiento, la nueva canción se había apoderado de las redes sociales, al igual que la popularidad...
15% - ights/Blog/Asi-es-como-la-cancion-de-Shakira-y-Bizarrap-impacto-a-Casio-Ferrari-Rolex-y-Twingo-en-las-redes-sociales

Automotive Social Media Ranking by Engagement

Motorcycle and automotive manufacturers to news sites and car service centers span the top social properties in India in the Automotive category, which has a cross-platform audience on Facebook, Twitter, and Instagram of more than 150 million people who...
66% - ights/Rankings/Automotive-Social-Media-Ranking-by-Engagement

Las aplicaciones de comida rápida son las más afines a los más futboleros

La nueva segmentación disponible en los Informes de Comscore, Advanced Audiences, permite analizar las audiencias digitales en función de variables de interés y comportamiento, añadiendo una capa adicional cualitativa en función de los diferentes IAB...
15% - ights/Blog/Las-aplicaciones-de-comida-rapida-son-las-mas-afines-a-los-mas-futboleros

KAZT Phoenix Selects Comscore for Local TV Measurement Currency

AZTV7 (KAZT-TV) today announced that it has signed an agreement with Comscore - a trusted partner for planning, transacting, and evaluating media -a to use Comscore’s local TV currency as the primary source to sell and post advertising buys.
40% - ights/Press-Releases/2022/12/KAZT-Phoenix-Selects-Comscore-for-Local-TV-Measurement-Currency