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Capturing Instagram Reels data

With Instagram Reels owning 20% of the time people spend on Instagram and 45% of Instagram users interacting with Reels content at least one each week1, it’s no surprise the surge in short form video content continues to accelerate in 2022.
15% - ights/Blog/Capturing-Instagram-Reels-data

Las elecciones de Andalucía disparan el consumo de informacion en los medios locales

El domingo 19 de junio de 2022 se celebraron las elecciones al Parlamento de Andalucía y al igual que lo hicimos tras las elecciones a la Junta de Castilla y León en febrero de este año, analizamos el impacto de este evento en la audiencia de los medios...
49% - ights/Blog/Las-elecciones-de-Andalucia-disparan-el-consumo-de-informacion-en-los-medios-locales

Making Data Simple with Comscore Total Digital

For the first time, Comscore Total Digital gives marketers, agencies and publishers combined digital and social measurement in one intuitive interface. Take a look at some of the key visual insights that will simplify the way you work.
15% - ights/Blog/Making-Data-Simple-with-Comscore-Total-Digital

How Comscore and YouTube Unlock the Power of CTV

Consumers are flocking to new ways of watching content and connected TV (CTV) is emerging as the new mainstream media providing richer and more diverse experiences. For advertisers, the opportunity to effectively reach and engage consumers in this dynamic...
15% - ights/Blog/How-Comscore-and-YouTube-Unlock-the-Power-of-CTV

TATA IPL 2022 Indias Super Bowl

Cricket is the national pastime in India, attracting millions of viewers to matches consequently increasing the traffic of streaming platforms. In a streaming market as competitive as India’s, the online IPL is able to open a lot of marketing opportunities...
15% - ights/Blog/TATA-IPL-2022-Indias-Super-Bowl

Measuring the Impact of Live Streams

An agency leveraged Comscore Branded Content powered by Hive to measure and understand the impact of JBL integrations in 6 Twitch livestreams
15% - e-Studies/Measuring-the-Impact-of-Live-Streams

Highlights from the 2022 INTERACT Summit

It was our best line-up yet as our 5th annual INTERACT Summit went live this week to talk through what drives us as marketers, creators – and people - in social and digital. Our theme this year was “Finding our New Culture”, and this ran the gamut from...
15% - ights/Blog/Highlights-from-the-2022-INTERACT-Summit

Americans Are Adopting Ad-Supported Streaming Services

Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced that ad-supported streaming services (AVOD) are seeing adoption at a faster rate than subscription-based services (SVOD), with a 29% increase...
15% - ights/Press-Releases/2022/6/Americans-Are-Adopting-Ad-Supported-Streaming-Services

La Champions tambien arrasa en internet

La final de la 67ª edición del torneo de fútbol más prestigioso de Europa, La UEFA Champions League, nos ha dejado al Real Madrid C.F. como nuevo campeón, siendo esta su copa número 14 y volvió a atraer a millones de espectadores a nivel mundial.
28% - ights/Blog/La-Champions-tambien-arrasa-en-internet

Smart TVs: Streaming’s Ultimate Catalyst

Smart TV growth continues to surge, reshaping the TV advertising landscape to allow for more precise targeting of key audiences.
30% - ights/Blog/Smart-TVs-Streaming-s-Ultimate-Catalyst