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Closed Loop Cross-Platform Audience Reach with Comscore

As audiences continue to fragment across screens, the way viewers are watching live sports is changing rapidly. Google and Comscore share their latest research on the amplified efficacy of a cross-platform approach in Super Bowl advertising.
20% - ights/Presentations-and-Whitepapers/2024/Closed-Loop-Cross-Platform-Audience-Reach-with-Comscore

Top Trends to Keep an Eye on in 2024

As 2023 comes to a close, we share some valuable cross-platform insights to better inform and optimize your decision making in 2024.
12% - ights/Blog/Top-Trends-to-Keep-an-Eye-on-in-2024

Generative AI writing editing and designing in 2023

Generative Artificial Intelligence software readily accessible for people to use for personal and professional projects has reached many new milestones in 2023, and deep-learning models that generate images, text, code and other content are now readily...
9% - ights/Blog/Generative-AI-writing-editing-and-designing-in-2023

Connected TV: Perspectivas de crecimiento en Latinoamérica 2023

Nuevamente, Comscore lanza su informe sobre la industria de Connected TV, OTT y Addressable Advertising en América Latina: Edición 2023, con el respaldo de destacadas empresas y asociaciones del ecosistema digital.
16% - ights/Presentations-and-Whitepapers/2023/Connected-TV-Perspectivas-de-crecimiento-en-Latinoamerica-2023

Unlocking the Secrets of Effective Advocacy Messaging with Big Data for the 2024 Political Cycle

In the rapidly evolving landscape of political and advocacy communications, every dollar spent counts more than ever. With 2024 poised to break records in political and advocacy ad spending, the need for precision and impact is undeniable.
30% - ights/Presentations-and-Whitepapers/2023/Unlocking-the-Secrets-of-Effective-Advocacy-Messaging-with-Big-Data-for-the-2024-Political-Cycle

TV Audience Optimization

Discover the value of TV programs and ad content with custom analyses of dynamic viewing.
49% - ducts/Television/TV-Audience-Optimization

ICC Cricket World Cup 2023: A wish of a billion hearts

The beginning of October marked the start of the biggest cricket tournament of the year, the ICC Men’s Cricket World Cup 2023. This 10-nation tournament will be played to crown the new champion of the One Day International format of the game – the final...
4% - ights/Blog/ICC-Cricket-World-Cup-2023-A-wish-of-a-billion-hearts

Descubre las Tendencias del Consumidor Digital en Chile

Comscore comparte un completo reporte sobre cómo navega el consumidor digital en Chile y el mundo. Este informe resume los hábitos de consumo de los usuarios en sitios y aplicaciones relacionados con el retail, entretenimiento, consumo de noticias, entre...
40% - ights/Presentations-and-Whitepapers/2023/Descubre-las-Tendencias-del-Consumidor-Digital-en-Chile

L effetto della serie Beckham sui social media

Fisher Stevens' documentary series 'Beckham' premiered on Netflix in October 2023. The four-part miniseries chronicles English footballer David Beckham's story – covering his career on the pitch spanning various international clubs and featuring interviews...
14% - ights/Blog/The-Beckham-series-effect-on-social-media

A Sports Filled Week in San Antonio TX

Nearly 1 in 4 San Antonio, TX homes tuned in to watch Sunday afternoon’s game, earning the KABB (FOX) broadcast the number one position in this week’s broadcast series ranking.
14% - ights/Blog/A-Sports-Filled-Week-in-San-Antonio-TX