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comScore verkuendet wichtige Erweiterungen von MMX Multi Platform und Mobile Metrix in Deutschland

comScore today announced the expanded MMX® Multi-Platform measurement, along with major upgrades to Mobile Metrix in Germany with the introduction of data from its recently launched mobile consumer panel. This upgrade will allow comScore to expand the...
23% - ights/Press-Releases/2017/6/comScore-Announces-Expanded-MMX-R-Multi-Platform-Measurement-As-Well-As-Major-Enhancements-to-Mobile-Metrix-in-Germany

Symphony Health and comScore Introduce Next Generation CrossChannel Optimization Measurement Solution

Symphony Health and comScore today introduce DRx 2.0, a next generation cross-channel media optimization and measurement solution that delivers data faster and makes insights more actionable. This enhanced solution builds on the companies’ existing capability...
17% - ights/Press-Releases/2017/6/Symphony-Health-and-comScore-Introduce-Next-Generation-CrossChannel-Optimization-Measurement-Solution

What Behavioral Data Tells Us About the OTT Viewing Habits of Cord-Cutters

There have been many studies about pay-TV cord-cutters, but nearly every analysis relies on on self-reported survey data that can’t fully measure important details about viewing behavior. comScore recently analyzed the over-the-top (OTT) viewing habits...
7% - ights/Blog/What-Behavioral-Data-Tells-Us-About-the-OTT-Viewing-Habits-of-Cord-Cutters

UPS Study US Online Shoppers Turning to International Retailers

Nearly half of avid U.S. online shoppers bought items from international retailers, demonstrating the need for retailers to offer more personalized services as a way to compete against lower prices, according to the sixth annual UPS Pulse of the Online...
19% - ights/Press-Releases/2017/6/UPS-Study-US-Online-Shoppers-Turning-to-International-Retailers

Quien gana la UEFA Champions League 2017 en Engagement Social

La final de la UEFA Champions League 2017 será disputada este sábado 3 de junio en el Millennium Stadium de Cardiff en Gales. En esta ocasión, Real Madrid y Juventus serán los protagonistas del torneo de futbol a nivel de clubes más importante en el mundo,...
12% - ights/Blog/Quien-gana-la-UEFA-Champions-League-2017-en-Engagement-Social

US iPhone Ownership Reaches All Time High on Strength of iPhone 7

Apple currently has more iPhone users in the U.S. than at any point in history, and it’s been the iPhone 7 models driving its most recent growth push. As reported in comScore’s recently released 2017 U.S. Cross-Platform Future in Focus report, the iPhone...
58% - ights/Blog/US-iPhone-Ownership-Reaches-All-Time-High-on-Strength-of-iPhone-7

comScore Announces Launch of MMX Multi-Platform As Well As Major Enhancements to Mobile Metrix in India

comScore today announced the launch of MMX Multi-Platform, along with major upgrades to Mobile Metrix in India with the introduction of data from its recently launched mobile consumer panel. The introduction of Android mobile panel data expands comScore’s...
4% - ights/Press-Releases/2017/4/comScore-Announces-Launch-of-MMX-Multi-Platform-As-Well-As-Major-Enhancements-to-Mobile-Metrix-in-India

comScore Expands Relationship with Facebook to Increase Trust and Transparency in Digital Advertising

comScore today announced that key campaign delivery metrics for Facebook and Instagram ads – including demographics, reach, frequency and GRPs – will be available in validated Campaign Essentials™ (vCE®), its flagship campaign measurement offering.
7% - ights/Press-Releases/2017/4/comScore-Expands-Relationship-with-Facebook-to-Increase-Trust-and-Transparency-in-Digital-Advertising

Mobile Matures as the Cross Platform Era Emerges

comScore last week released our annual Cross-Platform Future in Focus report to provide an examination of recent history in the worlds of TV and digital media with an eye toward what’s to come. One of the threads that immediately jumped out to us in our...
9% - ights/Blog/Mobile-Matures-as-the-Cross-Platform-Era-Emerges

comScore Announces Launch of MMX Multi-Platform Indonesia

comScore today announced the launch of MMX Multi-Platform, along with major upgrades to Mobile Metrix in Indonesia with the introduction of data from its recently launched mobile consumer panel.
8% - ights/Press-Releases/2017/3/comScore-Announces-Launch-of-MMX-Multi-Platform-Indonesia