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Search for "天眼查1" returned 2486 matches
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Digital Audiences Bloom in Warmer Months for Seasonal Travel Categories
Summer has officially arrived, and many consumers across the U.S. are finalizing their seasonal travel plans or have already embarked on their summer vacations. With school out of session and the weather more pleasant, summer nearly always tends to see...
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ights/Blog/Digital-Audiences-Bloom-in-Warmer-Months-for-Seasonal-Travel-Categories
YouTube Tune In Study Shows Ad Recency and Frequency Correlate with Viewership of TV Premieres
We recently conducted a set of studies for YouTube on behalf of cable TV advertising partners to determine the extent to which YouTube video ad exposure correlates with increases in TV viewership for show premieres. This innovative cross-platform research...
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ights/Blog/YouTube-Tune-In-Study-Shows-Ad-Recency-and-Frequency-Correlate-with-Viewership-of-TV-Premieres
Why Smart Speakers are Ready for Primetime this Holiday Season
One of the most interesting, and perhaps unexpected, tech product categories to emerge in recent years has been smart speakers (i.e. wireless speakers with integrated voice assistants). When Amazon first made the Echo widely available in 2015, many weren’t...
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ights/Blog/Why-Smart-Speakers-are-Ready-for-Primetime-this-Holiday-Season
Following Initial Fiasco, Healthcare.gov Website Conversions Jump as Traffic Surge Subsides
More than three weeks have passed since the Health Insurance Marketplace opened to the public, and following the initial spike of 2.5 million unique visitors on October 1st, comScore data indicates that traffic has steadily and dramatically declined ever...
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ights/Blog/Following-Initial-Fiasco-Healthcare.gov-Website-Conversions-Jump-as-Traffic-Surge-Subsides
UK Digital Market Overview March 2014
Your monthly snapshot of UK digital audience trends. The audience increases we saw in December continued in January as consumers may have sought to take advantage of post Christmas sales. The Total Digital Population grew 1.3%, driven by PC access +0.3%,...
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ights/Presentations-and-Whitepapers/2014/UK-Digital-Market-Overview-March-2014
comScore validated Campaign Essentials is First Digital Measurement Product in Mexico to be Audited
comScore, Inc. today announced that Consejo de Investigación de Medios (CIM) presented the results of the audit of comScore validated Campaign Essentials™ (vCE®), the first digital measurement product in Mexico to be audited.
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ights/Press-Releases/2015/1/comScore-validated-Campaign-Essentials-is-First-Digital-Measurement-Product-in-Mexico-to-be-Audited
comScore Named a Visionary in Gartner’s First Magic Quadrant for Digital Marketing Analytics
comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today announced that Digital Analytix® has been named a Visionary by Gartner, Inc. in its first-ever “Magic Quadrant for Digital Marketing Analytics” report.
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ights/Press-Releases/2015/9/comScore-Named-a-Visionary-in-Gartner-s-First-Magic-Quadrant-for-Digital-Marketing-Analytics
Millennials Boast Huge Social Networking Growth and Engagement on Smartphones
Usage of social networking platforms has become nearly universal. In May 2015, almost 90% of the U.S. digital media population visited social networks, which accounted for more than 300 billion minutes of users’ attention. As social networking penetration...
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ights/Blog/Millennials-Boast-Huge-Social-Networking-Growth-and-Engagement-on-Smartphones
Why MobileOnly Audiences Are Key to Digital Publishers Monetization
Ever since comScore first introduced Media Metrix® Multi-Platform to the US market in early 2013, we have gotten a much clearer picture how important mobile is to digital media audiences. Before multi-platform data existed, mobile was often thought to...
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ights/Blog/Why-MobileOnly-Audiences-Are-Key-to-Digital-Publishers-Monetization
Comscore Expands Currency Relationship with Gray Television
Comscore, a trusted currency for planning, transacting and evaluating media across platforms, today announced an expanded partnership with Gray Television. Effective January 1, 2019, Comscore will serve as the local linear currency for the entire legacy...
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ights/Press-Releases/2019/1/Comscore-Expands-Currency-Relationship-with-Gray-Television
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