Search for "天眼查1" returned 2486 matches

Smartphone Subscribers Now Comprise Majority of Mobile Browser and Application Users in U.S.

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a report on mobile application and browser usage among Smartphone subscribers based on data from its comScore MobiLens service. The study found that the number of Smartphone...
17% - ights/Press-Releases/2010/10/Smartphone-Subscribers-Now-Comprise-Majority-of-Mobile-Browser-and-Application-Users-in-U.S

Reconciling comScore’s and Google’s Paid Click Data

Many investors are breathing a sigh of relief after Google announced earnings on Thursday beating the consensus street estimates. In recent months, investors have become understandably concerned that the decline in U.S. consumers’ spending could translate...
17% - ights/Blog/Reconciling-comScore-s-and-Google-s-Paid-Click-Data

Do GRPs Have a Place in Online Media?

In the fall of 1980, as a second-half senior at NYU, I was taking a class called Advertising and Media Planning. I'd already begun working part-time at Arbitron, so I thought I knew a thing or two. On the midterm, one of the questions was: "Define Gross...
17% - ights/Blog/Do-GRPs-Have-a-Place-in-Online-Media

Una nueva era digital - Sobre el futuro de la medición y análisis de los medios digitales

Media fragmentation is occurring at light-speed in today’s multi-platform environment, which features not only TVs and computers, but smartphones, tablets, gaming platforms and a seemingly ever-increasing number of emerging devices. In this manifesto...
17% - ights/Presentations-and-Whitepapers/2012/Brave-New-Digital-World

QR Code Usage Among European Smartphone Owners Doubles Over Past Year

Nearly 3 in every 4 QR code scans resulted in users receiving product information, making this the most popular type of result across Europe. Germany ranked first for usage of QR codes with 18.6 percent of smartphone users making use of the service, several...
17% - ights/Press-Releases/2012/9/QR-Code-Usage-Among-European-Smartphone-Owners-Doubles-Over-Past-Year

Argentina Líder en Penetración de Video Online en Latinoamérica


17% - ights/Press-Releases/2012/10/Argentina-Leads-Latin-America-in-Online-Video-Adoption

Marketing in an Age of Social Mobility

comScore Chairman and Co-Founder Gian Fulgoni describes how social and mobile are changing consumer media habits. The presentation includes a review of the consumer's path to purchase, key trends in social networking and mobile, as well as where we’re...
17% - ights/Presentations-and-Whitepapers/2013/Marketing-in-an-Age-of-Social-Mobility

comScore Releases August 2013 U.S. Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 188.5 million Americans watched 46.7 billion online content videos in August, while the number of video ad...
17% - ights/Press-Releases/2013/9/comScore-Releases-August-2013-U.S.-Online-Video-Rankings

Social Media Monetization in a Mobile First World

As much as Silicon Valley’s ethos is the constant pursuit of creating value, eventually the byproduct of this process (and the stakeholders involved) will also require the creation of revenue. In the past year, we have seen these dynamics play out in...
17% - ights/Blog/Social-Media-Monetization-in-a-Mobile-First-World

Are mobile operators asking the right questions of their subscriber big data

With more than 50% of all mobile service revenues driven from data services in the U.S. in 2013, the demand for mobile data is exploding faster than ever before. Average Revenue Per User (ARPU) for data services have grown by 5% quarter over quarter...
17% - ights/Blog/Are-mobile-operators-asking-the-right-questions-of-their-subscriber-big-data