Search for "天眼查1" returned 2485 matches

Part 1 Why the Power of Habit Drives Power Law Distributions in Mobile App Usage

A few years ago I read the Charles Duhigg’s excellent book The Power of Habit: Why We Do What We Do in Life and Business. In it he discusses the notion of a “habit loop” governing many of our day-to-day behaviors, which consists of three elements: a cue,...
51% - ights/Blog/Part-1-Why-the-Power-of-Habit-Drives-Power-Law-Distributions-in-Mobile-App-Usage

Smartphone Apps Are Now 50 of All US Digital Media Time Spent

Another major digital media milestone was reached this July. Smartphone apps, which have been playing an increasingly important role in consumers’ digital lives over the past several years, now account for more than half of all Americans’ time spent online,...
39% - ights/Blog/Smartphone-Apps-Are-Now-50-of-All-US-Digital-Media-Time-Spent

Charting the Mobile Music Consumer

Each month comScore creates a Data Insight presentation on a different topic in digital. In this September 2016 edition, the topic is the "Online Music Consumer".
50% - ights/Presentations-and-Whitepapers/2016/Charting-the-Mobile-Music-Consumer

Pokemon GO Captura 55 millones de usuarios moviles en julio Rankeado treceavo entre todas las aplicaciones

Unless you’ve been living under a Poké Ball the last several weeks, you’ve undoubtedly heard of the new app-based game and overnight sensation Pokémon GO. As one of the first location-based augmented reality games, Pokémon GO mimics your actual “real...
30% - ights/Blog/Pokemon-GO-Captures-55-Million-Mobile-Users-in-July-Ranking-13th-Among-All-Apps

Players vs Referees in the Digital Advertising World

Establishing a clear definition of roles between players and referees is central to the smooth, fair running of sporting contests. The presence of an impartial third party facilitates even treatment of both sides, ensures that rules are consistently applied,...
17% - ights/Blog/Players-vs-Referees-in-the-Digital-Advertising-World

Ad Fraud in Mobile Advertising The Next Battleground

The often-quoted suggestion that “the only thing necessary for the triumph of evil is for good men to do nothing” was first uttered long before sophisticated digital advertising fraud threatened marketing budgets around the globe, but the principles have...
14% - ights/Blog/Ad-Fraud-in-Mobile-Advertising-The-Next-Battleground

Juegos Olimpicos Instagram se lleva la medalla de oro en engagement en Río 2016

The eyes of the world are once again focused on Brazil, as the country plays host to the biggest global sporting event, the Olympic Games. For digital users, this increased attention has manifested itself in changes to online audiences and behaviour for...
24% - ights/Infographics/Olympics-Instagram-takes-gold-medal-for-engagement-in-Rio-2016

comScore @ dmexco 2016


68% - fts/Examples/comScore-at-dmexco-2016

comScore @ dmexco 2016


68% - fts/Examples/dmexco-20162

comScore Plan Metrix Now with Mobile Data

It’s no secret that new screens and ways of accessing media continue to disrupt consumption habits and business models. This disruption has introduced new challenges for our clients and our industry, such as understanding and harnessing advanced audience...
30% - ights/Blog/comScore-Plan-Metrix-Now-with-Mobile-Data