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Six Questions Gian Fulgoni, comScore

For better or worse, comScore has been closely identified over the past 20 years with the measurement and verification of web traffic and audiences. As the herd moves to mobile devices and addressable TV, how much does that challenge your position?
1% - ights/Blog/Six-Questions-Gian-Fulgoni-comScore

From TV to Total Video: How Integrated Video Planning Can Transition Advertising from ‘Upfronts’ to ‘Allfronts’

All media – including TV – are going digital. While TV remains the leading media channel for the vast majority of consumers, viewing time has largely been flat over the past several years while digital video viewing continues to explode. As more and more...
5% - ights/Presentations-and-Whitepapers/2014/TV_to_Total_Video_Cross-Platform_Measurement_in_Action

5 Principles of comScore Total Video

As more and more content flows across screens, a new approach to video measurement is required to help businesses plan, measure and purchase media with a total view of this new platform-agnostic world. The COMSCORE TOTAL VIDEO measurement approach is...
3% - ights/Presentations-and-Whitepapers/2014/5-Principles-of-comScore-Total-Video

Dutch Digital Market Overview April 2014

Your monthly snapshot of digital audience trends.
7% - ights/Presentations-and-Whitepapers/2014/Dutch-Digital-Market-Overview-April-2014

Keeping_Ahead_of_Non-Human_Traffic_A_QA_with_Brian_Pugh

The media has been abuzz lately with news stories about invalid web traffic – commonly referred to as fraud – that can wreak havoc on ad campaign delivery and diminish the value of digital as a successful advertising medium. To help speak to these concerns,...
3% - ights/Blog/Keeping_Ahead_of_Non-Human_Traffic_A_QA_with_Brian_Pugh

Key Insights and Digital Trends Shaping the Online Video Space

Key Insights and Digital Trends Shaping the Online Video Space
7% - ights/Presentations-and-Whitepapers/2014/Key-Insights-and-Digital-Trends-Shaping-the-Online-Video-Space

comScore’s Latest 2014 Brazil Digital Future in Focus Report is Available

comScore today published its 2014 Brazil Digital Future in Focus report with the prevailing trends in web usage.
6% - ights/Press-Releases/2014/5/comScore-s-Latest-2014-Brazil-Digital-Future-in-Focus-Report-is-Available

From TV to Total Video

As more and more content flows across screens, a new approach to video measurement is required to help businesses plan, measure and purchase media with a total view of this new platform-agnostic world.
8% - ights/Presentations-and-Whitepapers/2014/From-TV-to-Total-Video

comScore Releases April 2014 U.S. Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix® service showing that 186.1 million Americans watched online content videos in April 2014. Google Sites ranked as the top video...
9% - ights/Rankings/comScore-Releases-April-2014-U.S.-Online-Video-Rankings

The Rise of Brands on Instagram

comScore and Shareablee join forces to present The Rise of Brands on Instagram, featuring how brands are using content to monetize on this burgeoning social platform.
9% - ights/Presentations-and-Whitepapers/2014/The-Rise-of-Brands-on-Instagram