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Argentina Líder en Penetración de Video Online en Latinoamérica


13% - ights/Press-Releases/2012/10/Argentina-Leads-Latin-America-in-Online-Video-Adoption

Tablets Reinvent Americans’ Relationship with Print

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study of tablet newspaper and magazine readership based on data from its comScore TabLens service. The study found that nearly 2 in 5 U.S. tablet owners read newspapers...
3% - ights/Press-Releases/2012/10/Tablets-Reinvent-Americans-Relationship-with-Print

comScore Introduces Revolutionary Multi-Platform Campaign Analytics Solution to Measure Advertising Effectiveness Across TV, Web and Mobile

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the U.S. launch of validated Campaign Essentials™ Multi-Platform (vCE™ MP), a ground-breaking solution that is the first to provide holistic campaign delivery validation...
7% - ights/Press-Releases/2012/10/comScore-Introduces-Revolutionary-Multi-Platform-Campaign-Analytics-Solution-to-Measure-Advertising-Effectiveness-Across-TV-Web-and-Mobile

Battling Bots comScores Ongoing Efforts to Detect and Remove Non Human Traffic

Last year I wrote about the important challenge of staying one step ahead of invalid traffic in the audience measurement business. Today, I’m hoping to re-visit the subject and help further explain the impact of some forms of invalid, non-user initiated...
5% - ights/Blog/Battling-Bots-comScores-Ongoing-Efforts-to-Detect-and-Remove-Non-Human-Traffic

Digital Analytix Monetization Allows Publishers to Create More Effective Viewability-Based Page Layouts and Advertising Packages

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the official launch of Digital Analytix® Monetization, a new module in the Digital Analytix platform that provides publishers with viewability and duration data for...
7% - ights/Press-Releases/2012/10/Digital-Analytix-Monetization-Allows-Publishers-to-Create-More-Effective-Viewability-Based-Page-Layouts-and-Advertising-Packages

USATODAY.com Creates Better Viewing Experience and Value for Advertisers with comScore Validated Impression Measurement

Gannett Co., Inc. (NYSE: GCI) and comScore, Inc. (NASDAQ: SCOR) today announced an agreement to implement viewable impression measurement across ad campaigns appearing on the new USATODAY.com so that advertisers can quantify ads with the greatest ability...
6% - ights/Press-Releases/2012/10/USATODAY.com-Creates-Better-Viewing-Experience-and-Value-for-Advertisers-with-comScore-Validated-Impression-Measurement

From Post to Pin to Purchase: How TheFancy.com is Changing the Way Social Media Makes Money

We all know one of the most amazing aspects of the power in social media data is that its users are voluntarily providing lots of information about themselves. They’re saying “I like this! Look at this! Let’s go here!” And while the data itself is valuable,...
2% - ights/Blog/From-Post-to-Pin-to-Purchase-How-TheFancy.com-is-Changing-the-Way-Social-Media-Makes-Money

comScore Reports August 2012 US Mobile Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending August 2012. The study...
4% - ights/Press-Releases/2012/10/comScore-Reports-August-2012-US-Mobile-Subscriber-Market-Share

comScore validated Campaign Essentials™ (vCE) Breaks New Multi-Platform Ground With Validation of Online Video Ad Campaigns

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the global introduction of validated Campaign Essentials™ (vCE) for Video, which measures GRPs, demographics and behavioral profiles of audiences reached by video...
4% - ights/Press-Releases/2012/10/comScore-validated-Campaign-Essentials-vCE-Breaks-New-Multi-Platform-Ground-With-Validation-of-Online-Video-Ad-Campaigns

Mobile Phones and Tablets Now Account for 1 in 8 US Internet Page Views

The wide adoption of smartphones and rapid uptake of tablets are drastically shifting how Americans consume content online. According to comScore Device Essentials, mobile phones and tablets accounted for a combined 13.3 percent of total Internet page...
8% - ights/Infographics/Mobile-Phones-and-Tablets-Now-Account-for-1-in-8-US-Internet-Page-Views