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CNN Leverages comScore Xmedia to Capture Unified View of Cross-Media Audience

CNN, a division of Turner, and comScore today announced that CNN is one of the first media companies to leverage Xmedia to measure a total unduplicated view of audience across its television, desktop and mobile properties in a single metric. A launch...
2% - ights/Press-Releases/2016/4/CNN-Leverages-comScore-Xmedia-to-Capture-Unified-View-of-Cross-Media-Audience

Platform One Demand-Side Platform MarketOne Leverages comScore validated Campaign Essentials

comScore, Inc. (NASDAQ: SCOR) today announced that Platform One demand-side platform MarketOne® has leveraged comScore validated Campaign EssentialsTM (vCE®) for digital campaign viewability measurement. comScore vCE allows advertisers to measure the...
2% - ights/Press-Releases/2016/6/Platform-One-Demand-Side-Platform-MarketOne-Leverages-comScore-validated-Campaign-Essentials

Cuatro simples preguntas para hacer de la publicidad algo mejor para todos

The volume of writing on the themes of invalid traffic (IVT), ad viewability and associated threats to digital advertising demonstrates clear desire within the industry to tackle these topics.
2% - ights/Blog/Four-Simple-Questions-to-Make-Advertising-Better-for-Us

How Retailers Can Close the Loop between Planning and Sales in a Cross Channel Environment

No time of the year is more competitive for retailers than the holiday season. With such concentrated advertising and buying activity, winning the hearts and minds of consumers is a challenge – but the potential payoff is huge.
2% - ights/Blog/How-Retailers-Can-Close-the-Loop-between-Planning-and-Sales-in-a-Cross-Channel-Environment

vCE Audience Viewability Benchmarks Reinforce Message Normal is a Relative Term

Over the past several years, comScore has run thousands of studies in validated Campaign Essentials™ (vCE®) nearly every industry vertical and, in doing so, has accumulated a lot of findings about the ability of campaigns to deliver in-view impressions...
2% - ights/Blog/vCE-Audience-Viewability-Benchmarks-Reinforce-Message-Normal-is-a-Relative-Term

Facebook Messenger Climbs Mobile App Rankings After Unbundling from the Big Blue App

In August, Facebook disabled the messaging feature on its flagship app in a strategic move that shifted all mobile messaging activity on the social network to its standalone Facebook Messenger app. This tactic of building out separate standalone apps...
2% - ights/Blog/Facebook-Messenger-Climbs-Mobile-App-Rankings-After-Unbundling-from-the-Big-Blue-App

Progressing Toward a Human GRP in Digital

Early into my tenure as comScore’s Chief Research Officer back in 2008, I argued in favor of the use of GRPs in digital measurement. It’s hard to believe now, but back then this was a controversial viewpoint among the digiterati who believed that reach...
2% - ights/Blog/Progressing-Toward-a-Human-GRP-in-Digital

Good News for Digital Publishers Most Have Low Levels of Non-Human Traffic

While there’s no doubt that ad fraud and Non-Human Traffic (NHT) will continue to be a significant concern for both the buy side and sell side, there is a silver lining for publishers. For the vast majority the overall incidence of NHT on their sites...
2% - ights/Blog/Good-News-for-Digital-Publishers-Most-Have-Low-Levels-of-Non-Human-Traffic

Which global internet markets are the most mobile first

In our recent report, Mobile’s Hierarchy of Needs, we revealed that mobile devices (smartphones and tablets) represent over 60% of digital time in all markets studied, but it was more than 90% in Indonesia. Clearly the extent to which a market can be...
2% - ights/Blog/Which-global-internet-markets-are-the-most-mobile-first

The U.S. Mobile App Report

The days of desktop dominance are over. Mobile has swiftly risen to become the leading digital platform, with total activity on smartphones and tablets accounting for an astounding 60 percent of digital media time spent in the U.S. The fuel driving mobile’s...
2% - ights/Presentations-and-Whitepapers/2014/The-US-Mobile-App-Report