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vCE Audience Viewability Benchmarks Reinforce Message Normal is a Relative Term

Over the past several years, comScore has run thousands of studies in validated Campaign Essentials™ (vCE®) nearly every industry vertical and, in doing so, has accumulated a lot of findings about the ability of campaigns to deliver in-view impressions...
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Facebook Messenger Climbs Mobile App Rankings After Unbundling from the Big Blue App

In August, Facebook disabled the messaging feature on its flagship app in a strategic move that shifted all mobile messaging activity on the social network to its standalone Facebook Messenger app. This tactic of building out separate standalone apps...
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Progressing Toward a Human GRP in Digital

Early into my tenure as comScore’s Chief Research Officer back in 2008, I argued in favor of the use of GRPs in digital measurement. It’s hard to believe now, but back then this was a controversial viewpoint among the digiterati who believed that reach...
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Good News for Digital Publishers Most Have Low Levels of Non-Human Traffic

While there’s no doubt that ad fraud and Non-Human Traffic (NHT) will continue to be a significant concern for both the buy side and sell side, there is a silver lining for publishers. For the vast majority the overall incidence of NHT on their sites...
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Which global internet markets are the most mobile first

In our recent report, Mobile’s Hierarchy of Needs, we revealed that mobile devices (smartphones and tablets) represent over 60% of digital time in all markets studied, but it was more than 90% in Indonesia. Clearly the extent to which a market can be...
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The U.S. Mobile App Report

The days of desktop dominance are over. Mobile has swiftly risen to become the leading digital platform, with total activity on smartphones and tablets accounting for an astounding 60 percent of digital media time spent in the U.S. The fuel driving mobile’s...
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Comscore firma acuerdo multianual con Cinemex para proveer plataforma líder global en análisis de datos

Comscore Signs Multi-Year Deal with Cinemex to Provide Industry Leading Data Analytics Platform
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Comscore Announces Agreement with Premion to Provide Measurement for Leading CTV-OTT Platform

Comscore and Premion, a division of TEGNA Inc. (NYSE: TGNA) and the leading premium CTV/over-the-top (OTT) advertising platform for local and regional advertisers, today announced that they have entered into an agreement for Comscore to be the measurement...
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Comscore Executive Carol Hinnant Promoted to Chief Revenue Officer

Comscore today announced Carol Hinnant, a 15-year Comscore executive, has been promoted to Chief Revenue Officer. Hinnant will guide Comscore’s revenue-generating operations across the global digital, television, and cross-platform business, and will...
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The Smart Speaker Frenzy and Why Its Happening

If you’ve been technology shopping this past 2019 holiday season, or you tuned into the January 2020 Consumer Electronics Show (CES), you’ll no doubt have noticed smart speakers everywhere. Why are device manufacturers in a frenzy over smart speakers,...
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