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GSTV Turns to Comscore for DOOH Audience Measurement

Comscore today announced an agreement with GSTV. Under the agreement, Comscore will report on digital ad impressions, reach, and frequency by market and demo for GSTV’s national video network.
2% - ights/Press-Releases/2021/7/GSTV-Turns-to-Comscore-for-DOOH-Audience-Measurement

Comscore adiciona audiencias Social Incremental a sua principal ferramenta de medicao digital

Comscore today announced the inclusion of social metrics in its Media Metrix Multi-Platform suite which provides a deduplicated view of audiences across desktop, mobile, and social to enable publishers and brands to measure their comprehensive total digital...
2% - ights/Press-Releases/2023/10/Comscore-adds-Social-Incremental-Audiences-to-its-Digital-Measurement-Tool

The Big Game Beyond the Numbers

A fresh look at Super Bowl audiences, and their viewing behavior
2% - ights/Blog/The-Big-Game-Beyond-the-Numbers

Monetization Opportunities for Publishers

It was a pleasure to connect with publishers from across the United States at the Digiday Publishing Summit in Florida this week and hear their most pressing issues in the changing digital landscape.
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Comscore Announces Agreement with Vistar Media to Deliver Digital Out-of-Home Programmatic Audience Targeting

Comscore today announced an agreement with Vistar Media, the leading global provider of programmatic technology for digital out-of-home (DOOH).
2% - ights/Press-Releases/2021/10/Comscore-Announces-Agreement-with-Vistar-Media-to-Deliver-Digital-Out-of-Home-Programmatic-Audience-Targeting

Game On How to Unlock the Potential of Fall Sports Viewership

Picture this: The leaves are starting to change, the days are getting shorter and school is back in full swing. These telltale signs can only mean one thing. Fall has arrived.
2% - ights/Blog/Game-On-How-to-Unlock-the-Potential-of-Fall-Sports-Viewership

Comscore Transforms Local and National Ad Campaigns with Pioneering Cross-Platform Audience Measurement

Advertising is about the consumer journey and how to move products off shelves. Successful campaigns are designed around raising upper funnel awareness and driving lower funnel response, meaning advertisers need to be able to find their consumers at the...
2% - ights/Blog/Comscore-Transforms-Local-and-National-Ad-Campaigns-with-Pioneering-Cross-Platform-Audience-Measurement

Video Streaming in India

Disney recently unveiled Disney+, its video streaming service, which will first be rolled out this year in the United States before being expanded internationally. In India, however, Disney is ahead of the game: it acquired Hotstar as part of the $71.3...
2% - ights/Blog/Video-Streaming-in-India

Concert Movies Sing at The Box Office

To have two concert films, “Renaissance: A Film by Beyoncé” this past weekend and the mid-October debut of “Taylor Swift: The Eras Tour,” both topping the weekend box-office chart in a single year is unprecedented and is a testament to the power that...
2% - ights/Blog/Concert-Movies-Sing-at-The-Box-Office

New Comscore Reports Illustrate Measurement Stability to Enhance TV Campaign Confidence

Discover how the release of new reports in Comscore TV are further redefining TV measurement reliability and guiding confident decision-making for effective linear campaign management.
2% - ights/Blog/New-Comscore-Reports-Illustrate-Measurement-Stability-to-Enhance-TV-Campaign-Confidence