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March Multi-Screen Madness

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the results of a study of web usage related to the 2012 NCAA Tournament based on data from comScore Device Essentials™. The study, which analyzed browser-based (i.e....
11% - ights/Press-Releases/2012/3/March-Multi-Screen-Madness

Cross Media

comScore is focused on solving today’s core challenge for the Media industry: The rapid rise of the cross-platform television and digital video audience. Over the past several years we have seen that video has escaped the TV set as consumers watch video...
11% - ights/Videos/Products/Cross-Media

Launch of Metrix Video in Peru

Peru has seen an increase of video content viewing and we also foresee a greater participation of the digital advertising investment in this format. Video Metrix can help you better monetize your video audiences.
11% - ights/Presentations-and-Whitepapers/2016/Launch-of-Metrix-Video-in-Peru

Brandwatch


11% - ducts/Social/Brandwatch

Key Trends in Mobile Content Usage & Mobile Advertising

Kevin Muoio, discusses key drivers and trends in mobile content usage & advertising.
11% - ights/Presentations-and-Whitepapers/2009/Key-Trends-in-Mobile-Content-Usage-Mobile-Advertising

CTV - A Modern Reintroduction

As the explosion of streaming content continues to evolve, Comscore and the larger media and measurement industry is reclassifying how we define digital video that is viewed through the television. The term CTV now represents the modern definition of...
11% - ights/Videos/Products/CTV-A-Modern-Reintroduction

Capturing Instagram Reels data

With Instagram Reels owning 20% of the time people spend on Instagram and 45% of Instagram users interacting with Reels content at least one each week1, it’s no surprise the surge in short form video content continues to accelerate in 2022.
11% - ights/Blog/Capturing-Instagram-Reels-data

Indonesia Video Leaning Towards Shorter-Form Content on Desktop

Video is a huge growth area on all platforms, particularly with the advent and rapid expansion of streaming services. Here are key findings uncovered for the Indonesia market.
11% - ights/Infographics/Indonesia-Video-Leaning-Towards-Shorter-Form-Content-on-Desktop

BBB22

Nesta análise, reunimos alguns dados sobre o desempenho do programa de TV BBB22 nas redes sociais. Todos os insights levantados pela Comscore usaram as ferramentas Brandwatch e Shareablee de 17 de Janeiro a 26 de Abril de 2022.
11% - ights/Blog/BBB22

Top 5 Metrics You're Measuring Incorrectly

With the availability of numerous devices offering web access, daily usage trends, and multi-device ownership by individual consumers, traditional analytics are not only misleading, but often flat out wrong.
10% - ights/Blog/Top-5-Metrics-You-re-Measuring-Incorrectly