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CTV

Comscore Everywhere will provide a comprehensive, consistent, and deduplicated view of media consumption and audience intelligence—across media and screens—to accurately capture the realities of modern media consumption.
9% - ducts/CTV

Top Esports Teams on Social: Rankings Now Available on Comscore

Blog post introducing the new esports teams social rankings.
7% - ights/Blog/Top-Esports-Teams-on-Social-Rankings-Now-Available-on-Comscore

Introducing Digital Out of Home Venue Categories in Plan Metrix Mobile

As cities reopen and consumers are once again out and about, spend on digital out-of-home (DOOH) advertising shows no sign of stopping its momentum. In fact, the DPAA estimates that 81% of advertisers will recommend Digital Out of Home in their media...
4% - ights/Blog/Introducing-Digital-Out-of-Home-Venue-Categories-in-Plan-Metrix-Mobile

Key Moments from the Paralympics on Social Media

From March 4th to 13th, Paralympic athletes from around the world came together to compete, and the world took notice. It captured the attention of social media audiences – there were over 4 million social actions across Facebook, Twitter, and Instagram...
8% - ights/Blog/Key-Moments-from-the-Paralympics-on-Social-Media

Data Explorer

Power your pitches and show true ROI with Data Explorer, Powered by Shareablee.
6% - ducts/Social/Data-Explorer

How to rewrite your social playbook for monetization

Social media is a growing platform, reaching 253 million unique visitors in January 2022 compared to 230 million in January 20201. And it’s driven, in large part, by publishers and media. Publishers control 35% of the share of voice across social platforms...
8% - ights/Blog/How-to-rewrite-your-social-playbook-for-monetization

Pursuit Channel: winning automotive ad placements with Comscore TV measurement and Advanced Audiences™

Pursuit Channel, an outdoor enthusiast network and Comscore TV client, learned that a major ad agency was not planning to include them in a nationally ranked mid-sized truck ad buy.
7% - e-Studies/Pursuit-Channel-winning-automotive-ad-placements-with-Comscore-TV-measurement-and-Advanced-Audiences

WideOrbit and Comscore Expand Partnership to Power Next Generation Automated TV Buying and Selling at Scale

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, and WideOrbit, the market leader in broadcast TV and radio inventory and revenue workflow management, today announced the expansion of their longstanding...
2% - ights/Press-Releases/2022/3/WideOrbit-and-Comscore-Expand-Partnership-to-Power-Next-Generation-Automated-TV-Buying-and-Selling-at-Scale

Local Market Definitions

Comscore Markets™ provides 210 local market definitions and universe estimates created using Comscore proprietary methodology.
6% - ducts/Television/Local-Market-Definitions

Combating Misinformation Warfare: Responsible Action During the Current Conflict and Beyond

The Comscore and NewsGuard teams continue to develop and offer tools which can be used by anyone who wants to keep their brand from the tarnish associated with information warfare and avoid supporting purveyors of misinformation unintentionally with advertising...
6% - ights/Blog/Combating-Misinformation-Warfare-Responsible-Action-During-the-Current-Conflict-and-Beyond