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Younger Consumers Receptive to Advertising on User-Generated Content Sites

In light of the rumors swirling around Yahoo's potential acquisition of Bebo, I thought it would be interesting to take a look at a recent comScore study of consumers' receptivity to advertising in different media formats.
15% - ights/Blog/Younger-Consumers-Receptive-to-Advertising-on-User-Generated-Content-Sites

comScore Digital Analytix Multi-Platform Awarded

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, announced that its Digital Analytix® Multi-Platform product was named 2014 New Technology of the Year by the Digital Analytics Association (DAA). Digital Analytix Multi-Platform was...
15% - ights/Press-Releases/2014/3/comScore-Digital-Analytix-Multi-Platform-Awarded

comScore Releases 2013 Argentina Digital Future in Focus Report

comScore today released insights from the 2013 Argentina Digital Future in Focus report. The study provides a comprehensive overview of the Argentinian market and identifies the prevailing trends in web usage, online video, mobile and e-commerce.
15% - ights/Press-Releases/2013/10/comScore-Releases-2013-Argentina-Digital-Future-in-Focus-Report

comScores Latest White Paper Marketing to the MultiPlatform Majority Available for Download

Platform Proliferation is Changing the Digital Landscape, Bringing Opportunities for Businesses to Drive Growth
15% - ights/Press-Releases/2013/11/comScores-Latest-White-Paper-Marketing-to-the-MultiPlatform-Majority-Available-for-Download

Q2 M-Commerce Explodes to 47 YY Gain What it Means for the Growth of Mobile

comScore recently finished compiling our Q2 2014 e-commerce and m-commerce stats, and while desktop-based e-commerce saw signs of softness, total digital commerce was bolstered by a massive increase in mobile commerce spending growth. Following several...
15% - ights/Blog/Q2-M-Commerce-Explodes-to-47-YY-Gain-What-it-Means-for-the-Growth-of-Mobile

Comscore Expands Political Offering

Campaigning for the House of Representatives is in full swing across the country, and voters in every Congressional district are already tuning in. That’s why Comscore is excited to announce the launch of Comscore Congressional District Ratings™.
15% - ights/Press-Releases/2020/3/Comscore-Expands-Political-Offering

Comscore Renews Partnership with California Oregon Broadcasting Group

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, and California Oregon Broadcasting, Inc., the oldest independent broadcast group in the West, announced a long-term agreement for Comscore to...
15% - ights/Press-Releases/2019/5/Comscore-Renews-Partnership-with-California-Oregon-Broadcasting-Group

Comscore Finds Increased Consumer Interest in Brokerage and Investment Accounts

Amidst stock market volatility and uncertainty during the COVID-19 pandemic, new research from Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, shows consumer interest in brokerage and investment...
15% - ights/Press-Releases/2020/6/Comscore-Finds-Increased-Consumer-Interest-in-Brokerage-and-Investment-Accounts

Comscore Launches Brand Suitability Protections for Coronavirus Content

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced that it has launched an Epidemic brand safety segment aimed specifically at protecting brands from having their advertising appear...
15% - ights/Press-Releases/2020/3/Comscore-Launches-Brand-Suitability-Protections-for-Coronavirus-Content

Video on Demand Transactions Increase in Month of March

In reaction to the unprecedented coronavirus pandemic, many studios began to shift what would have been in-theatre movie runs to traditional Video on Demand (VOD) and other OTT streaming platforms.
15% - ights/Blog/Video-on-Demand-Transactions-Increase-in-Month-of-March