Search for "杭州经济技术开发区1号大街30号" returned 2768 matches

Auto Site Visitor Data Strong Leading Indicator for U.S. Auto Sales

With the credit squeeze, looming recession and high gas prices affecting U.S. consumer behavior, we are increasingly being greeted with ugly headlines foretelling the failures of several core American industries, with the U.S. auto industry at the top...
6% - ights/Blog/Auto-Site-Visitor-Data-Strong-Leading-Indicator-for-U.S.-Auto-Sales

Value Claims Improve Advertising Effectiveness in Recessionary Times

In today’s uncertain economic environment with the lingering effects of the recession, advertisers and agencies are working harder than ever to employ effective advertising approaches. One consistent debate has been whether or not to include a “value...
6% - ights/Blog/Value-Claims-Improve-Advertising-Effectiveness-in-Recessionary-Times

Android vs iOS User Differences Every Developer Should Know

With Android and iPhone now combining for nearly 90 percent of the U.S. smartphone market, many app developers are concentrating their efforts on serving the majority of smartphone users through these two platforms.
6% - ights/Blog/Android-vs-iOS-User-Differences-Every-Developer-Should-Know

Welcome to a Brave New Digital World

Media fragmentation is occurring at light-speed in today’s multi-platform environment, which features not only TVs and computers, but smartphones, tablets, gaming platforms and a seemingly ever-increasing number of emerging devices. This new paradigm...
6% - ights/Blog/Welcome-to-a-Brave-New-Digital-World

Facebook Graph Search: What Happens When Utility and Frequency Collide?

With Facebook’s widely covered recent announcement that introduced Graph Search, many are asking whether or not this new brand of search has the ability to both gain traction among users and disrupt the current “Google habit”.
6% - ights/Blog/Facebook-Graph-Search-What-Happens-When-Utility-and-Frequency-Collide

7 of 10 Indian Web Users Watch Online Video in a Month

comScore today released its latest study on online video viewing in India based on data from its comScore Video Metrix service, which was launched in India earlier this year. The report found that 30.2 million online users in India watched online video...
6% - ights/Press-Releases/2011/3/7-of-10-Indian-Web-Users-Watch-Online-Video-in-a-Month

Reconciling comScore’s and Google’s Paid Click Data

Many investors are breathing a sigh of relief after Google announced earnings on Thursday beating the consensus street estimates. In recent months, investors have become understandably concerned that the decline in U.S. consumers’ spending could translate...
6% - ights/Blog/Reconciling-comScore-s-and-Google-s-Paid-Click-Data

Do GRPs Have a Place in Online Media?

In the fall of 1980, as a second-half senior at NYU, I was taking a class called Advertising and Media Planning. I'd already begun working part-time at Arbitron, so I thought I knew a thing or two. On the midterm, one of the questions was: "Define Gross...
6% - ights/Blog/Do-GRPs-Have-a-Place-in-Online-Media

Una nueva era digital - Sobre el futuro de la medición y análisis de los medios digitales

Media fragmentation is occurring at light-speed in today’s multi-platform environment, which features not only TVs and computers, but smartphones, tablets, gaming platforms and a seemingly ever-increasing number of emerging devices. In this manifesto...
6% - ights/Presentations-and-Whitepapers/2012/Brave-New-Digital-World

QR Code Usage Among European Smartphone Owners Doubles Over Past Year

Nearly 3 in every 4 QR code scans resulted in users receiving product information, making this the most popular type of result across Europe. Germany ranked first for usage of QR codes with 18.6 percent of smartphone users making use of the service, several...
6% - ights/Press-Releases/2012/9/QR-Code-Usage-Among-European-Smartphone-Owners-Doubles-Over-Past-Year