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5 Trends for Retailers to Watch Out for this Holiday Season

The 2017 holiday season is shaping up to be a promising one. Consumer discretionary spending has been bolstered throughout the year by low unemployment, a growing stock market and a more optimistic consumer. Although aggregate spending trends are pointed...
9% - ights/Blog/5-Trends-for-Retailers-to-Watch-Out-for-this-Holiday-Season

YouTube Tune In Study Shows Ad Recency and Frequency Correlate with Viewership of TV Premieres

We recently conducted a set of studies for YouTube on behalf of cable TV advertising partners to determine the extent to which YouTube video ad exposure correlates with increases in TV viewership for show premieres. This innovative cross-platform research...
14% - ights/Blog/YouTube-Tune-In-Study-Shows-Ad-Recency-and-Frequency-Correlate-with-Viewership-of-TV-Premieres

comScore annonce le lancement de MMX Multi-Platform en France

comScore annonce aujourd’hui le lancement de MMX Multi-Platform, ainsi que des mises à jour majeures de Mobile Metrix en France, avec l’introduction de données issues du récent panel de consommateurs mobiles. L’introduction de ces données issues d’un...
14% - ights/Press-Releases/2017/10/comScore-annonce-le-lancement-de-MMX-Multi-Platform-en-France

Audience of the Moon

On Monday, August 21, 2017, the United States experienced an awesome event: the first solar eclipse visible across the contiguous U.S. since 1918. Millions of Americans paused their daily routines to step outside and admire our moon as it passed in front...
18% - ights/Blog/Audience-of-the-Moon

Rock in Rio 2017 Qual foi a estrela do Palco Mundo com mais repercussao no digital

Em uma análise em conjunto, comScore e Social Studio, plataforma de listening de redes sociais, reuniram insights sobre como o Rock in Rio performou nas redes sociais.
24% - ights/Blog/Rock-in-Rio-2017-Qual-foi-a-estrela-do-Palco-Mundo-com-mais-repercussao-no-digital

The number 1 digital advertising metric

comScore is excited to be part of next month’s IAB UK Upfronts, which promises to be “a showcase of premium digital advertising opportunities”. It would be interesting to survey the brand marketers and agencies in attendance for definitions of what ‘premium’...
11% - ights/Blog/The-number-1-digital-advertising-metric