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TV Audience Optimization
Discover the value of TV programs and ad content with custom analyses of dynamic viewing.
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ducts/Television/TV-Audience-Optimization
The State of the Global Summer Box Office
As the Summer Box Office heats up, we take a look at the top releases globally.
20% -
ights/Blog/The-State-of-the-Global-Summer-Box-Office
Incremental Voters Reach
Reach Incremental Voters More Efficiently and Validate Ad Campaign Outcomes
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e-Studies/Reach-Incremental-Voters-More-Efficiently-and-Validate-Ad-Campaign-Outcomes
29 percent des francais utilisent leur banque via leur mobile
Over half of Internet users in France visit online banking sites, viewing 3 million total pages in a month and spending an average of 5.1 minutes per visit. Mobile is changing banking behaviours in France, as more consumers access their accounts from...
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ights/Infographics/29-percent-of-French-users-bank-via-mobile
Proximic’s ID-Free Predictive Audiences Fuel Helzberg’s Holiday Success
Helzberg and Wpromote unlock cost savings and higher performance with Proximic by Comscore’s ID-Free segments.
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e-Studies/Proximic-s-ID-Free-Predictive-Audiences-Fuel-Helzberg-s-Holiday-Success
Achieving Greater Targeting Accuracy with ID-Free Predictive Audiences
A public health-focused organization partnered with OMtd (OpAD Media's Programmatic Operating System) to test Proximic’s ID-Free Predictive Audiences in a brand awareness campaign, comparing performance against two cookie-based solutions, using Comscore...
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fts/Achieving-Greater-Targeting-Accuracy-with-ID-Free-Predictive-Audiences
Como compiten las aplicaciones bancarias mas importantes para controlar la categoria
El uso de las aplicaciones demuestra el abrumador porcentaje de tiempo en dispositivos móviles en 3 de los principales mercados de LATAM: 90% de minutos en dispositivos móviles en Brasil, 94% en México y casi 95% en Argentina. Especialmente en el uso...
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ights/Blog/Como-compiten-las-aplicaciones-bancarias-mas-importantes-para-controlar-la-categoria
Holiday E-Commerce UK Germany France
Cyber Shopping in U.K., France and Germany Accelerates as Christmas Approaches
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ights/Press-Releases/2006/12/Holiday-E-Commerce-UK-Germany-France
Comscore Social Impact Report
Comscore proves the impact of campaign hashtags & keywords by showcasing content share, efficiency, & sentiment across the social universe.
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e-Studies/Comscore-Social-Impact-Report-Understanding-the-Influence-of-a-Hashtag-Keyword
Breaking through the clutter with Knorr Marketing
Case Study: A furniture store client wanted to better reach target customers in two counties—but they were unable to analyze by county when relying on total market data.
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e-Studies/Breaking-through-the-clutter-with-Knorr-Marketing
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