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El auge global de la Television Conectada CTV

The market for Connected TV (CTV) is expanding globally. While the U.S. leads with 238 million monthly viewers, non-U.S. markets are booming with an average annual growth rate of 16% as of May 2023.
17% - ights/Blog/Global-rise-of-CTV

Representation in media Taking a cue from BillionGirlSummer

Summer 2023 was recently branded as “#BillionGirlSummer” by NPR media, given major female artists are earning 10+ figures with their work at the same time as having a major impact on culture.
3% - ights/Blog/Representation-in-media-Taking-a-cue-from-BillionGirlSummer

The Video World is Growing FAST

Comscore today released its 7th annual State of Streaming report, which shows a 21% increase in the number of CTV hours per household watched, rising almost 2B year-over-year in 2023.
8% - ights/Press-Releases/2023/8/The-Video-World-is-Growing-FAST

Young Women Emerge as Fastest-Growing Sports Audience

From June 2022 to June 2023, there was a 22% increase in the number of females aged 18-24 who visited a sports website or app, more than any other age and gender breakout.
8% - ights/Blog/Young-Women-Emerge-as-Fastest-Growing-Sports-Audience

Local News Engages Audiences in St Louis MO

Local and national news dominated our series rankings this week in St. Louis, MO.
10% - ights/Blog/Local-News-Engages-Audiences-in-St-Louis-MO

Los datos en redes sociales detras del debut de Messi en el Inter Miami

Comscore Social, powered by Shareablee, presenta un breve resumen del alcance del club Inter Miami en redes sociales, destacando el crecimiento en engagement y seguidores que experimentó tras el anuncio de la llegada de Messi.
16% - ights/Infographics/Los-datos-en-redes-sociales-detras-del-debut-de-Messi-en-el-Inter-Miami

Wimbledon 2023 La victoria de Alcaraz inaugura una nueva era en el tenis y las redes sociales se disparan

Social media engagement for Wimbledon-related content from brands, publishers, and influencers around the world reached more than 159 million actions - a 113% increase over 2022.
4% - ights/Blog/Wimbledon-2023-Alcaraz-wins-to-usher-in-a-new-era-with-social-media-a-key-player

Indianapolis IN Start Your Engines

It was one of the biggest weekends of the year for residents of Indianapolis, IN, as the city welcomed the 107th Indianapolis 500 to the city’s Motor Speedway.
33% - ights/Blog/Indianapolis-IN-Start-Your-Engines

Local Market Preview Indianapolis IN

It was one of the biggest weekends of the year for residents of Indianapolis.
27% - ights/Blog/Local-Market-Preview-Indianapolis-IN

5 cosas que hemos aprendido sobre el Estudio de CTV en Mexico

Recientemente en el equipo de Comscore hemos tenido la oportunidad de participar en eventos de industria en los que con agrado escuchamos que los ponentes y participantes de paneles han retomado varios de los indicadores de este estudio para sustentar...
11% - ights/Blog/5-cosas-que-hemos-aprendido-sobre-el-Estudio-de-CTV-en-Mexico