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Coachella 2023 Lineup stars partner brands influencers and fashion vibes on social media

Festival season kicked off as revelers from around the globe flocked to the small town of Indio, California for The Coachella Valley Music and Arts Festival 2023.
10% - ights/Blog/Coachella-2023-Lineup-stars-partner-brands-influencers-and-fashion-vibes-on-social-media

Have the signal loss challenges of the future already arrived

It feels like just yesterday Google announced their plan to phase out the third-party cookie and sent the entire advertising industry into a tailspin.
4% - ights/Blog/Have-the-signal-loss-challenges-of-the-future-already-arrived

It’s All About the NBA Playoffs in Atlanta GA

The NBA Playoffs are here and basketball fans in Atlanta are tuning in to watch.
13% - ights/Blog/It-s-All-About-the-NBA-Playoffs-in-Atlanta-GA

deinfluencing Descifrando la nueva tendencia de las redes sociales

¿En qué momento la influencia se convierte en una falta de influencia? La última tendencia que se ha colado en las redes sociales es la "desinfluencia". Los creadores de contenido que se han sumado a ella comparten su opinión sobre productos a evitar...
5% - ights/Blog/deinfluencing-Descifrando-la-nueva-tendencia-de-las-redes-sociales

CTV na América Latina Hábitos de consumo e atitude em relação à publicidade

Atualmente, 41% população digital da América Latina é espectador de TV Conectada, o que significa aproximadamente 150 MM de pessoas que assistem aos conteúdos em diversos dispositivos de streaming, smart TV e console de videogame. Assim, sendo uma tendência...
11% - ights/Infographics/CTV-na-America-Latina-Habitos-de-consumo-e-atitude-em-relacao-a-publicidade

O filme Barbie viralizou E você pode ter ajudado

The first live-action Barbie movie is coming to the silver screen in July 2023.
11% - ights/Blog/The-Barbie-movie-went-viral-You-might-have-helped

A Championship Week for the Hartford New Haven CT Market

It was a big week for Connecticut sports fans in the Hartford-New Haven, CT market as the UConn Huskies won their fifth men’s national title and brought an end to another year of the NCAA College Basketball Tournament.
15% - ights/Blog/A-Championship-Week-for-the-Hartford-New-Haven-CT-Market

The Super Mario Bros Movie Powers Up Audiences at the Box Office on Digital Platforms

In terms of top-grossing Wednesday openers, the month of April has never been a super place to launch a movie. That is, until now with The Super Mario Bros. Movie.
13% - ights/Blog/The-Super-Mario-Bros-Movie-Powers-Up-Audiences-at-the-Box-Office-on-Digital-Platforms

Fast Facts 2023 Masters Tournament

A social media hole-in-one: the 2023 Masters® Tournament scored 5% more total actions and 48% more video views than last year.
17% - ights/Infographics/Fast-Facts-2023-Masters-Tournament

The Madness Slows Down and Spring Baseball is Back in San Diego CA

San Diego State University's national semifinal victory over Florida Atlantic University in the Final Four made for an electrifying weekend for both the students and residents of San Diego.
14% - ights/Blog/The-Madness-Slows-Down-and-Spring-Baseball-is-Back-in-San-Diego-CA