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College Sports Spark Media Madness

March Madness is a big deal, and not just for student-athletes. March is one of the biggest months for engagement on college sports pages, and March 2023 saw 160 million actions across Facebook, Instagram, and Twitter, the highest-ever total for the category....
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Local Market Preview San Diego CA

San Diego State University's national semifinal victory in the Final Four made for an electrifying weekend for both the students and residents of San Diego. Get a sneak peek at the weekend viewership for SDSU’s Final Four game below.
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Madness in March for Las Vegas NV

Local TV Snapshot: March 20-26, 2023
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For the first time fast viewing results for every local market

Striking a balance between speed and stability is a major driver of innovation in media measurement. But what if you could have both at the same time?
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The Last of Us Clicks With Digital Audiences

HBO’s latest hit, the video game adaptation The Last of Us, has been making waves beyond the streaming universe.
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48-hour Television Reporting for All National Networks and All Local Stations in All 210 Markets

Comscore today announced the expansion of “Pulse” within its TV measurement solution. Pulse provides agencies, brands and media companies with 48-hour TV measurement nationally and in all 210 U.S. media markets.
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Detroits Average Ratings Increase 23 Versus Prior Week

The Detroit, MI market saw a 2.3% increase in average live household rating this week versus the week of February 20, 2023.
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Tubi announces first-to-market planning integrations and partnerships at Tubi connect

Tubi today announced new first-to-market planning tools and partnerships at Tubi Connect, an event in New York City bringing together advertisers to take a deep dive into how Tubi is connecting diverse stories, brands and data with the right audiences.
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El video de 10 minutos del grupo hotelero Hilton recibio x86 mas visualizaciones que el promedio de otras marcas en TikTok

At a time when fast scroll culture dominates social media use, spending more than 2 minutes on a video can feel like a lifetime; Viewing a video that is 10 minutes long may well feel like an eternity.
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About Proximic by Comscore


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