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CTV

Comscore Everywhere will provide a comprehensive, consistent, and deduplicated view of media consumption and audience intelligence—across media and screens—to accurately capture the realities of modern media consumption.
17% - ducts/CTV

La preferencia por los medios locales: Las elecciones de Castilla y León

El domingo 13 de febrero de 2022 se celebraron las elecciones a las cortes de Castilla y León. Por primera vez esta Comunidad Autónoma convocó elecciones anticipadas, separándose del régimen común de elecciones autonómicas y por tanto teniendo a partir...
3% - ights/Blog/La-preferencia-por-los-medios-locales-Las-elecciones-de-Castilla-y-Leon

Ranking de Medios auditados por Comscore en Colombia Enero 2022

Como medidor de audiencias tercero independiente exponemos los rankings de medios digitales desglosado por propiedad y dominio dentro de la auditoría de Comscore en Colombia.
9% - ights/Blog/Ranking-de-Medios-auditados-por-Comscore-en-Colombia-Enero-2022

Introducing Digital Out of Home Venue Categories in Plan Metrix Mobile

As cities reopen and consumers are once again out and about, spend on digital out-of-home (DOOH) advertising shows no sign of stopping its momentum. In fact, the DPAA estimates that 81% of advertisers will recommend Digital Out of Home in their media...
8% - ights/Blog/Introducing-Digital-Out-of-Home-Venue-Categories-in-Plan-Metrix-Mobile

Let the Madness Begin: Social Brackets

Explore the brackets of top performing social platforms, pages, teams & influencers and posts through our latest March Madness tournament-style infographic. With the Men’s and Women’s NCAA college basketball tournaments kicking off this week, we are already...
17% - ights/Infographics/Let-the-Madness-Begin-Social-Brackets

Total Digital

Comscore Total Digital delivers complete digital intelligence across web, mobile and social with one intuitive, always-on interface.
18% - ducts/Social/Total-Digital

Data Explorer

Power your pitches and show true ROI with Data Explorer, Powered by Shareablee.
6% - ducts/Social/Data-Explorer

How to rewrite your social playbook for monetization

Social media is a growing platform, reaching 253 million unique visitors in January 2022 compared to 230 million in January 20201. And it’s driven, in large part, by publishers and media. Publishers control 35% of the share of voice across social platforms...
8% - ights/Blog/How-to-rewrite-your-social-playbook-for-monetization

National TV Trends Full Year Wrap-Up and 2022 Insights

To help you get a sense of the current TV landscape, we’re sharing the most popular networks and TV broadcasts of 2021 as well as the biggest trends to look out for in 2022.
15% - fts/National-TV-Trends-Full-Year-Wrap-Up-and-2022-Insights

Pursuit Channel: winning automotive ad placements with Comscore TV measurement and Advanced Audiences™

Pursuit Channel, an outdoor enthusiast network and Comscore TV client, learned that a major ad agency was not planning to include them in a nationally ranked mid-sized truck ad buy.
6% - e-Studies/Pursuit-Channel-winning-automotive-ad-placements-with-Comscore-TV-measurement-and-Advanced-Audiences