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Audience of the Moon

On Monday, August 21, 2017, the United States experienced an awesome event: the first solar eclipse visible across the contiguous U.S. since 1918. Millions of Americans paused their daily routines to step outside and admire our moon as it passed in front...
12% - ights/Blog/Audience-of-the-Moon

Rock in Rio 2017 Qual foi a estrela do Palco Mundo com mais repercussao no digital

Em uma análise em conjunto, comScore e Social Studio, plataforma de listening de redes sociais, reuniram insights sobre como o Rock in Rio performou nas redes sociais.
17% - ights/Blog/Rock-in-Rio-2017-Qual-foi-a-estrela-do-Palco-Mundo-com-mais-repercussao-no-digital

comScore Reports September North American Box Office on Track to Hit a New All Time Record

September 2017 positioned to reach $700 million milestone for the first time ever at North American Box Office
4% - ights/Press-Releases/2017/9/comScore-Reports-September-North-American-Box-Office-on-Track-to-Hit-a-New-All-Time-Record

Malaysia s Multi-Platform Consumer Behaviour


6% - ights/Infographics/Malaysia-s-Multi-Platform-Consumer-Behaviour

The number 1 digital advertising metric

comScore is excited to be part of next month’s IAB UK Upfronts, which promises to be “a showcase of premium digital advertising opportunities”. It would be interesting to survey the brand marketers and agencies in attendance for definitions of what ‘premium’...
8% - ights/Blog/The-number-1-digital-advertising-metric

Understanding Chinas Mobile and Multi-Platform Audiences


6% - ights/Infographics/Understanding-Chinas-Mobile-and-Multi-Platform-Audiences

Global Digital Advertising Benchmarks Show Improving Viewability Rates and Strong Mobile Performance

Each quarter, comScore releases global industry benchmarks from the billions of impressions it measures through validated Campaign Essentials to give the industry a better understanding of relative campaign performance.
6% - ights/Blog/Global-Digital-Advertising-Benchmarks-Show-Improving-Viewability-Rates-and-Strong-Mobile-Performance

How to improve the quality of advertising

行业内诸多文章用大量的篇幅谈论有关无效流量（IVT）、广告可见度和数字广告面临的相关威胁，说明了广告行业迫切想要解决这些问题。除了参差不齐的统计数据和繁杂的噪音，市场充斥了大量的供应商和技术，却缺乏明晰的解决方案。
78% - fts/How-to-improve-the-quality-of-advertising

5 Interesting Facts About Millennials Mobile App Usage from The 2017 US Mobile App Report

We just released our 2017 U.S. Mobile App Report, and of the many new and interesting findings contained in the report, what jumped out to me was how much Millennials drive the market. They’re the most engaged, adept and opinionated app users of any demographic,...
16% - ights/Blog/5-Interesting-Facts-About-Millennials-Mobile-App-Usage-from-The-2017-US-Mobile-App-Report

MicroAd Demand Side Platform MicroAd BLADE Leverages comScore Validated Campaign Essentials

コムスコアは本日、株式会社マイクロアドのDSP、MicroAd BLADEが、デジタルキャンペーンの計測においてコムスコアのvalidated Campaign EssentialsTM (vCE®)と連携したことを発表しました。vCEにより広告主は、各キャンペーンのインビュー率1を計測し、広告表示における透明性の向上を実現します。
21% - ights/Press-Releases/2017/8/MicroAd-Demand-Side-Platform-MicroAd-BLADE-Leverages-comScore-Validated-Campaign-Essentials