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comScore verkuendet wichtige Erweiterungen von MMX Multi Platform und Mobile Metrix in Deutschland

comScore today announced the expanded MMX® Multi-Platform measurement, along with major upgrades to Mobile Metrix in Germany with the introduction of data from its recently launched mobile consumer panel. This upgrade will allow comScore to expand the...
8% - ights/Press-Releases/2017/6/comScore-Announces-Expanded-MMX-R-Multi-Platform-Measurement-As-Well-As-Major-Enhancements-to-Mobile-Metrix-in-Germany

Quien gana la UEFA Champions League 2017 en Engagement Social

La final de la UEFA Champions League 2017 será disputada este sábado 3 de junio en el Millennium Stadium de Cardiff en Gales. En esta ocasión, Real Madrid y Juventus serán los protagonistas del torneo de futbol a nivel de clubes más importante en el mundo,...
16% - ights/Blog/Quien-gana-la-UEFA-Champions-League-2017-en-Engagement-Social

Apparel Spending Shifting to Online Channels Faster than Total Retail Dollars

Brick-and-mortar retail stores are closing at their fastest pace in years, and it’s apparel companies that are bearing the brunt of this fallout. Despite a healthy economy and consumer sentiment more positive than at any time since the recession, several...
4% - ights/Blog/Apparel-Spending-Shifting-to-Online-Channels-Faster-than-Total-Retail-Dollars

comScore to Participate in Upcoming Investor Conferences

comScore today announced that it will participate in the upcoming investor conferences. Executive Vice Chairman and President Bill Livek will present at the ninth annual Gabelli Movie and Entertainment Conference on Thursday, June 8 in New York City. Executive...
9% - ights/Press-Releases/2017/6/comScore-to-Participate-in-Upcoming-Investor-Conferences

L audience mobile in Italia aumenta di 2 5 milioni includendo nelle misurazioni gli adolescenti

A seguito del potenziamento metodologico e di processo che a partire da gennaio 2017 ha interessato la suite di prodotti di Audience (Mobile Metrix in particolare), comScore ha rilasciato in Italia i dati sul segmento demografico della fascia di età 13-17*,...
8% - ights/Press-Releases/2017/5/L-audience-mobile-in-Italia-aumenta-di-2-5-milioni-includendo-nelle-misurazioni-gli-adolescenti

State of the U.S. Online Retail Economy in Q1 2017

In this presentation, comScore SVP of Marketing & Insights Andrew Lipsman examines the latest online retail trends and their impact on retailers going forward.
9% - ights/Presentations-and-Whitepapers/2017/State-of-the-US-Online-Retail-Economy-in-Q1-2017

Especial Dia das Maes Qual o comportamento digital de mulheres com criancas em casa

No próximo domingo comemora-se o Dia das Mães, elas que também podem comemorar o fato de estarem entre os targets mais “mobile first”, segundo o novo estudo da comScore. Não é de agora que as mulheres representam a maioria entre usuários de mobile:...
14% - ights/Blog/Especial-Dia-das-Maes-Qual-o-comportamento-digital-de-mulheres-com-criancas-em-casa

1 em cada 4 consumidores on line visitam sites de Travel na America Latina

comScore difunde las conclusiones de “Escenario del Comercio Digital”, un estudio que analiza las principales tendencias de consumo de los usuarios digitales latinoamericanos. Dé clic aquí para descargar nuestra más reciente infografía que destaca al...
19% - ights/Infographics/1-de-cada-4-usuarios-visita-sitios-de-viajes-en-Latinoamerica

In Target Viewability and Invalid Traffic Campaign benchmarks across the globe

In many markets throughout the world, the spotlight has increased on campaign validation as the industry, and particularly advertisers, are placing growing importance on knowing that their ads are delivered in-view, free from fraud, in a brand-safe environment...
12% - ights/Blog/In-Target-Viewability-and-Invalid-Traffic-Campaign-benchmarks-across-the-globe

US iPhone Ownership Reaches All Time High on Strength of iPhone 7

Apple currently has more iPhone users in the U.S. than at any point in history, and it’s been the iPhone 7 models driving its most recent growth push. As reported in comScore’s recently released 2017 U.S. Cross-Platform Future in Focus report, the iPhone...
8% - ights/Blog/US-iPhone-Ownership-Reaches-All-Time-High-on-Strength-of-iPhone-7