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Unlocking Mobile Measurement for YouTube in the US

So much of video viewing has shifted from desktop to mobile in recent years, and for YouTube – the largest online video distribution platform – it’s no different. comScore just announced the introduction of the reporting of new mobile video metrics for...
15% - ights/Infographics/Unlocking-Mobile-Measurement-for-YouTube-in-the-US

Unlocking Mobile Measurement for YouTube in the UK

A large amount of video viewing has shifted from desktop to mobile in recent years, and for YouTube – the largest online video distribution platform – it’s no different. comScore just announced the introduction of reporting for new mobile video metrics...
15% - ights/Infographics/Unlocking-Mobile-Measurement-for-YouTube-in-the-UK

Tablet Boosts Audience for Beauty Fashion Style Sites

Mobile platforms and tools have revolutionized online interactions and changed the way brands reach and communicate with their audiences. The fashion industry is no exception to these transformations, and has been adapting to new formats. These strategies...
16% - ights/Blog/Tablet-Boosts-Audience-for-Beauty-Fashion-Style-Sites

Internet in Italia – I trend del 2017

L’Italia continua a scontare un certo ritardo nei livelli di penetrazione di utilizzo della Rete rispetto ai paesi più evoluti, ma dall’altro lato sta dimostrando un potenziale di crescita davvero significativo
12% - ights/Presentations-and-Whitepapers/2017/Internet-in-Italia-I-trend-del-2017

Mobile Pushes 2016 Online Holiday Spending Above 80 Billion

The final numbers are in, and comScore determined that $80.2 billion was spent online during the November-December 2016 holiday season, up 17 percent year-over-year, and right in line with comScore’s early season prediction of 16-19 percent growth. While...
9% - ights/Blog/Mobile-Pushes-2016-Online-Holiday-Spending-Above-80-Billion

US Smartphone Penetration Surpassed 80 Percent in 2016

A lot has been written about how extraordinary the year 2016 was, and there’s a good chance you read some of those articles, tweets and Facebook posts on your smartphone. That’s because 2016 was also the year that smartphone adoption surpassed 80% of...
9% - ights/Blog/US-Smartphone-Penetration-Surpassed-80-Percent-in-2016

Smartphone Usage Has Doubled in the Past Three Years

Here’s a fun exercise: Go outside, walk to any public place and observe the people around you. No matter where you go, you’re bound to see countless people glued to their smartphones. If it feels like this is the case even more so now than it was a few...
6% - ights/Blog/Smartphone-Usage-Has-Doubled-in-the-Past-Three-Years

Revised Top 50 Digital Media Properties for October and November 2016

Last month, Facebook uncovered an issue that impacted comScore’s reporting for a small number of Instant Articles publishers. Specifically, it caused an underreporting of iPhone traffic from Facebook for the affected publishers between September 20 and...
8% - ights/Rankings/Revised-Top-50-Digital-Media-Properties-for-October-and-November-2016

3 digital categories to watch at the start of 2017

In keeping with previous years, January 2017 may well bring a spike in usage for categories relating to ‘fresh start’ or future plans for consumers. 61% of the German online audience visited travel sites, 44% health sites and 30% career services and development,...
8% - ights/Infographics/3-digital-categories-to-watch-at-the-start-of-2017

Music Choice and comScore Announce the Top Ten Music Videos of 2016

Check out the Top Music Choice videos of the year, tracked by comScore’s Custom OnDemand Essentials.
15% - ights/Rankings/Music-Choice-and-comScore-Announce-the-Top-Ten-Music-Videos-of-2016