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comScore validated Campaign Essentials is First Digital Measurement Product in Mexico to be Audited

comScore, Inc. today announced that Consejo de Investigación de Medios (CIM) presented the results of the audit of comScore validated Campaign Essentials™ (vCE®), the first digital measurement product in Mexico to be audited.
27% - ights/Press-Releases/2015/1/comScore-validated-Campaign-Essentials-is-First-Digital-Measurement-Product-in-Mexico-to-be-Audited

Comscore Expands Political Offering

Campaigning for the House of Representatives is in full swing across the country, and voters in every Congressional district are already tuning in. That’s why Comscore is excited to announce the launch of Comscore Congressional District Ratings™.
27% - ights/Press-Releases/2020/3/Comscore-Expands-Political-Offering

Comscore Announces Launch of QuickScore for Local Television

Comscore today announced the launch of Comscore Quick Score™, a television ratings report that provides viewership insights to local media within 48 hours of broadcast for faster, more efficient ad sales, programming and promotional decisions.
27% - ights/Press-Releases/2020/4/Comscore-Announces-Launch-of-QuickScore-for-Local-Television

Comscore Sees Signs of Stabilizing Automotive Consumer Demand

As the COVID-19 pandemic continues to affect consumer demand, there are indications that the worst might be over for the automotive industry. New insights from Comscore shows that the significant drop in consumer demand for new vehicles seen across March...
27% - ights/Press-Releases/2020/4/Comscore-Sees-Signs-of-Stabilizing-Automotive-Consumer-Demand

Comcast's Effectv Taps Comscore for Local TV Measurement Currency

Comscore and Effectv announced today that Effectv will be using Comscore’s local TV measurement solution as a new form of currency.
27% - ights/Press-Releases/2022/3/Comcast-s-Effectv-Taps-Comscore-for-Local-TV-Measurement-Currency

Comscore Appoints New Chief Marketing Officer

Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced the appointment of Jackelyn Keller as its Chief Marketing Officer. Keller brings extensive expertise in linear TV, streaming, digital and programmatic...
27% - ights/Press-Releases/2025/1/Comscore-Appoints-New-Chief-Marketing-Officer

The CPG Industry's Path to the Internet: As a Sales and Marketing Channel

In this presentation, Gian Fulgoni provides an overview of the state of the digital marketing and e-commerce landscape as it pertains to the CPG industry, highlighting key trends, advertising effeciveness insights and opportunities for future growth....
27% - ights/Presentations-and-Whitepapers/2011/CPG-Industrys-Path-to-the-Internet

More Front-End Automation Needed For Addressable TV: DISH’s Arrix

For marketers, addressable television advertising should not be an either-or proposition, according to DISH Media’s Kevin Arrix. It’s all about deciding its appropriate role within the mix of advanced-TV options.
27% - ights/Videos/Interview/More-Front-End-Automation-Needed-For-Addressable-TV

Advertising Strategies for Targeting U.S. Hispanics

Recently-released 2010 U.S. Census data reveals that more than half of the U.S. population growth between 2000 and 2010 was driven by Hispanics. During this time, the U.S. Hispanic population increased by more than 15 million people, now making them the...
27% - ights/Blog/Advertising-Strategies-for-Targeting-U.S.-Hispanics

Putting the Digital Future in Focus – 5 Stories that Will Shape the U.S. Digital Industry in 2012

comScore just released its 2012 U.S. Digital Future in Focus report, which is full of interesting data covering the digital industry including social media, search, online video, digital advertising, mobile and e-commerce, including an analysis of what...
27% - ights/Blog/Putting-the-Digital-Future-in-Focus-5-Stories-that-Will-Shape-the-U.S.-Digital-Industry-in-2012