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Dati Comscore: il mondo celebra il mese del Pride 2025 sui social media

Pride is more than a celebration. It empowers visibility and dignity, strengthens community and celebrates LGBTQ+ contribution to culture. Our latest Fast Facts spotlights the voices, brands and content that marched ahead on social media.
14% - ights/Infographics/Fast-Facts-The-World-Celebrates-Pride-Month-2025-on-Social-Media

Fast Facts O Mundial de Clubes nas Redes Sociais

Fast Facts: Mundial de Clubes 2025 en las redes sociales. ¿Quieres saber cómo fue la repercusión digital del torneo que reunió a los mejores clubes del mundo? Te compartimos insights exclusivos que revelan el impacto del nuevo formato del Mundial de Clubes...
6% - ights/Infographics/Fast-Facts-Mundial-de-Clubes-en-las-redes-sociales

Comscore Adds Social Incremental Audiences To Nine More International Markets

Comscore (NASDAQ: SCOR), a global, trusted partner for planning, transacting, and evaluating media today announced the inclusion of social metrics in its MMX Platform suite for 9 international market s: Chile, Colombia, Peru, Germany, Ireland, Taiwan,...
21% - ights/Press-Releases/2025/7/Comscore-Adds-Social-Incremental-Audiences-To-Nine-More-International-Markets

RIPGRPs Evolving the Metrics That Move Us Forward

TV measurement is finally having its moment in the spotlight. Not long ago, GRPs (Gross Rating Points) were the headline act built for an era when content was broadcast to the masses and media plans followed predictable rhythms. But today, the ecosystem...
19% - ights/Blog/RIPGRPs-Evolving-the-Metrics-That-Move-Us-Forward

The Influencer Effect: Powering Engagement

In this report, we share how content creators are driving engagement around the world, with key insights into influencer marketing in India in 2025.
16% - ights/Presentations-and-Whitepapers/2025/The-Influencer-Effect-Powering-Engagement-India

O Efeito Influencer: A Potência do Engajamento

In this report, we share how content creators are driving engagement around the world, with key insights into influencer marketing in the UK in 2025.
19% - ights/Presentations-and-Whitepapers/2025/The-Influencer-Effect-Powering-Engagement

Explorando el Universo Gaming en Colombia: Marcas Gaming y Estrategias

Comscore, en colaboración con IAB Colombia y con el patrocinio de Adsmovil y Dentsu, presentó los hallazgos de su estudio sobre Gaming Advertising en Colombia y América Latina.
6% - ights/Presentations-and-Whitepapers/2025/Explorando-el-Universo-Gaming-en-Colombia

Comscore, the Benchmarking Partner, Powering Social-First Growth Strategy in Sports Media

Comscore Social provides market-level benchmarking reports to help media organisations measure performance, track competitors and guide smarter growth through audience engagement data among others.
6% - e-Studies/Comscore-Powering-Social-First-Growth-Strategy-in-Sports-Media

Local Is Where Currency Begins

Measurement isn’t just about tracking viewership—it’s about driving decision making, especially at the local level. For local stations, impressions must reflect real audiences in real markets, because those numbers determine what gets bought, who gets...
20% - ights/Blog/Local-Is-Where-Currency-Begins

The Rise of AI Tools

Artificial Intelligence (AI) has gone mainstream. Whether it is chatbots and assistants to tools for creating text, images, and video, AI is a heavily integrated part of our daily lives and routines. With this massive influx in usage, it begs the need...
19% - ights/Blog/The-Rise-of-AI-Tools