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Quick Guide to the 2023 FIFA Womens World Cup

Another FIFA Women’s World Cup has come and gone, and Spain was crowned World Champion. While the winner has been decided, there is still a wealth of data to learn from on how audiences engaged around the tournament.
15% - ights/Blog/Quick-Guide-to-the-2023-FIFA-Womens-World-Cup

Summer Box office revival on the path to a $4 billion milestone

As Labor Day approaches, the U.S. Box Office is close to reaching a key milestone: the $4 billion domestic benchmark for the summer season. This target brings the box office closer to pre-pandemic levels and builds strongly on the recovery recorded in...
17% - ights/Blog/Summer-Box-office-revival-on-the-path-to-a-4-billion-milestone

Social Scorecard Semanal

Estas son las publicaciones, las marcas y los influencers que han liderado las redes sociales en España
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Gender Equality Measurement in Digital Planning

GEM® Audiences, an industry-first digital planning audience insight tool from Comscore in collaboration with the ANA SeeHer project, provides brands with new tools for responsible media.
20% - ights/Presentations-and-Whitepapers/2023/Gender-Equality-Measurement-in-Digital-Planning

Gender Equality Measurement for digital platforms

SeeHer, in partnership with Comscore, unveils industry-first “Gender Equality Measurement“ for digital platforms at ANA Data, Analytics And Measurement Conference
25% - ights/Press-Releases/2023/8/Gender-Equality-Measurement-for-digital-platforms

Washington DC Welcomes Back PreSeason Football

As D.C. residents welcome the NFL back for the 2023 season, it was NFL Preseason Football on WRC (NBC) that earned the top spot amongst broadcast series, and an impressive average live household rating of 10.7.
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What is Contextual Targeting

Our Programmatic Decoded blog series breaks down key topics in the programmatic advertising industry so you can stay in the know.
37% - ights/Blog/What-is-Contextual-Targeting

Havas - Comscore Trainings


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MLB Baseball Tops NFL PreSeason in Philadelphia PA

Despite pre-season football making it’s return, it was all about Baseball in Philadelphia, PA this week.
10% - ights/Blog/MLB-Baseball-Tops-NFL-PreSeason-in-Philadelphia-PA

Comscore and SeeHer ANA

Drawing on the unmatched digital data set from Comscore, the collaboration with the ANA SeeHer project aims to provide brands with new tools for aligning their values around gender quality with the values of their consumers.
18% - fts/Comscore-and-SeeHer-ANA