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Advertising to Gen Z

Comscore's ‘Advertising to Gen Z’ report takes a deep dive into data around what makes this consumer tick
16% - ights/Presentations-and-Whitepapers/2023/Advertising-to-Gen-Z

What are the most visited social media platforms among Gen Z

Gen Z is well known for being social media savvy. But not all platforms are created equal, and with new trends emerging it can be hard to keep track of where Gen Z is spending its time.
20% - ights/Blog/What-are-the-most-visited-social-media-platforms-among-Gen-Z

Indianapolis IN Start Your Engines

It was one of the biggest weekends of the year for residents of Indianapolis, IN, as the city welcomed the 107th Indianapolis 500 to the city’s Motor Speedway.
13% - ights/Blog/Indianapolis-IN-Start-Your-Engines

State of the Nation & AGM 2023

With the competitive media landscape changing at pace in 2023, the Year in Review is a full wrap of 2022 from a holistic view of digital, social, advertising, and gaming consumers to better understanding audience insights in Canada and from a global perspective.
18% - ights/Presentations-and-Whitepapers/2023/State-of-the-Nation-AGM-2023

Relevance is the new Reach: Comscore Interact London 2023 Summit

Comscore’s first Interact Summit in London shared invaluable digital insights for the brand, publisher and agency professionals who gathered for our daylong event in Leicester Square. If there was one theme that continued to emerge in the panel discussions,...
18% - ights/Blog/Relevance-is-the-new-Reach-Comscore-Interact-London-2023-Summit

The Rise of Short Form Video in the UK

The uptake of short form video format on social networks has been breathtaking
6% - ights/Infographics/The-Rise-of-Short-Form-Video-in-the-UK

Local Market Preview Indianapolis IN

It was one of the biggest weekends of the year for residents of Indianapolis.
20% - ights/Blog/Local-Market-Preview-Indianapolis-IN

Comscore at the 15th Annual Gabelli Media and Entertainment Symposium

Comscore (Nasdaq: SCOR) today announced that Chief Executive Officer Jon Carpenter will participate in Gabelli’s 15th Annual Media & Entertainment Symposium.
19% - ights/Press-Releases/2023/5/Comscore-at-the-15th-Annual-Gabelli-Media-and-Entertainment-Symposium

Local News Engages Audiences in Savannah GA

It was back to regularly scheduled programming this week, as residents of Savannah, GA earned the highest ratings of the week on local news telecasts.
15% - ights/Blog/Local-News-Engages-Audiences-in-Savannah-GA

Adlook and Comscore to Unlock Brand-Lift Insights across any Device to Maximise Campaign Impact

Comscore today announced a new partnership with Adlook, a next-generation brand growth platform, to unlock the way advertisers measure the advertising effectiveness of today's complex media landscape.
23% - ights/Press-Releases/2023/5/Adlook-and-Comscore-to-Unlock-Brand-Lift-Insights-across-any-Device-to-Maximise-Campaign-Impact