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3 Things Brands Should Consider Before Going Programmatic

Combating ad fraud, viewability and other issues so your ads have the best chance to make an impact. In this session Jacques Tchenio, VP Sales at comScore France reviews the importance of combating ad fraud, viewability and further issues.
6% - ights/Presentations-and-Whitepapers/2016/3-Things-Brands-Should-Consider-Before-Going-Programmatic

comScore in Journal of Advertising Research on Why the Gross Rating Point Metric Should Thrive in Todays Fragmented Media World

In the following article entitled “Is the GRP Really Dead in a Cross-Platform Ecosystem?” comScore Co-Founder and Chairman Emeritus Gian Fulgoni argues that the GRP will remain vital in the measurement of unduplicated reach and frequency across platforms,...
6% - ights/Blog/comScore-in-Journal-of-Advertising-Research-on-Why-the-Gross-Rating-Point-Metric-Should-Thrive-in-Todays-Fragmented-Media-World

Give Your Creative a Chance!


6% - ights/Presentations-and-Whitepapers/2016/Give-Your-Creative-a-Chance

Will digital ads outpace TV?

Discussing the future of advertising and television in the digital age with Gian Fulgoni, Chairman Emeritus & Co-Founder of comScore Inc.
6% - ights/Videos/Interview/Will-digital-ads-outpace-TV

Effect of Viewability On Lift: A Story in Four Simple Graphs

If John Wanamaker were alive today, he might still be struggling with questions about ‘which half’ of a campaign was effective, but he surely would not argue with this statement: an ad that can’t be seen has no chance of doing its job of eliciting a feeling,...
6% - ights/Presentations-and-Whitepapers/2016/Effect-of-Viewability-On-Lift-A-Story-in-Four-Simple-Graphs

Using Verification to bring out the Quality in Programmatic

Using Verification to bring out the Quality in Programmatic
6% - ights/Presentations-and-Whitepapers/2015/Using-Verification-to-bring-out-the-Quality-in-Programmatic

Dynameet Events - Delivering Trust in Programmatic

Viewability, brand safety, and non-human traffic are key issues facing the industry today. However, concentrating on just one of these factors in isolation dramatically underestimates the fundamental impact these factors can have on overall campaign effectiveness....
6% - ights/Presentations-and-Whitepapers/2015/Dynameet-Events-Delivering-Trust-in-Programmatic

THIS could boost ad spending

THIS could boost ad spending, Gian Fulgoni on millennial TV consumption. Gian Fulgoni explains that total time spent watching television hasn't declined but fragmented into different formats and platforms.
6% - ights/Videos/Interview/THIS-could-boost-ad-spending

It's a Cross-Platform World: Insights Into Today's Digital Consumer

In his participation to STIMA Congress, Stuart Wilkinson, Head of Industry Relations outlined the lessons that comScore has learned -- and which advertisers need to understand – if they are to effectively communicate with, and market to, today’s digitally-savvy...
6% - ights/Presentations-and-Whitepapers/2015/Its-a-Cross-Platform-World-Insights-Into-Todays-Digital-Consumer

Viewable, human, brand safe impressions and their role in the future of programmatic

Viewable, human, brand safe impressions and their role in the future of programmatic
6% - ights/Presentations-and-Whitepapers/2015/Viewable-human-brand-safe-impressions-and-their-role-in-the-future-of-programmatic