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Interact 2022
Our annual INTERACT Summit draws from the most creative, ingenious and forward-thinking marketers, influencers, C-suite innovators, researchers and advertising sales leaders from around the globe.
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eract
The full circle of measurement: how digital and social data combined became a powerful tool for planning, reaching and targeting audiences
Tania Yuki, our Chief Marketing Officer, took us through the full circle of measurement – How digital and social data combined became a powerful tool for planning, reaching and targeting audiences.
20% -
ights/Presentations-and-Whitepapers/2022/The-full-circle-of-measurement
Mudanças no consumo digital 2022
Como os consumidores se sentem em 2022? Muitas coisas mudaram e continuam mudando nos últimos anos em termos de cultura e comportamento social, onde as formas de interagir migraram para um ambiente digital e até mesmo para um espaço virtual – com a chegada...
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ights/Presentations-and-Whitepapers/2022/Mudancas-no-consumo-digital-2022
Fast Facts Content Mentioning the NFL Draft
The 2022 NFL Draft took social media by storm as teams, media companies, publishers, influencers, and fans shared their opinions on the picks. This infographic shares the essential topline metrics to understand the scale of conversation and the most influential...
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ights/Infographics/Fast-Facts-Content-Mentioning-the-NFL-Draft
The Best and Worst Times for Sports Brands to Post on Social Media
For brands in the sports industry, or those wanting to partner with sports brands, it is essential to understand not only what content performs well, but when that content is most likely to be successful.
21% -
ights/Blog/The-Best-and-Worst-Times-for-Sports-Brands-to-Post-on-Social-Media
Comscore to Announce First Quarter 2022 Financial Results
Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced that it plans to hold a conference call on Tuesday, May 10th at 5:00 p.m. ET to discuss its financial results for the quarter ended March...
16% -
ights/Press-Releases/2022/4/Comscore-to-Announce-First-Quarter-2022-Financial-Results
Managing the Transition to a Multi-Currency Market
What is currency-grade measurement? How is the ecosystem evolving? How will the new measurement ecosystem work in practice? How will the buy-side navigate multiple currencies? What practical steps can the industry take to support the new ecosystem? How...
15% -
ights/Videos/Interview/Managing-the-Transition-to-a-Multi-Currency-Market
ARF AUDIENCExSCIENCE 2022: Breaking the Myth Privacy-Forward Audience Targeting to Drive Performance
Breaking the Myth: Privacy-Forward Audience Targeting Can Drive Performance; A look at Comscore Predictive Audiences, which promises a more elevated value exchange for everyone.
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ights/Videos/Interview/Breaking-the-Myth-Privacy-Forward-Audience-Targeting-to-Drive-Performance
What Does Netflix Subscriber Loss Mean for Ad-Supported Revenue Models
Last week, streaming giant Netflix reported its first major loss in subscribers in over a decade, leading many to question the trajectory of this powerhouse brand and even the industry. What does this setback mean for the future of Netflix and the other...
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ights/Blog/What-Does-Netflix-Subscriber-Loss-Mean-for-Ad-Supported-Revenue-Models
National Broadcast TV Trends: Viewership Analysis Heading Into 2022
Get a comprehensive view of 2021 broadcast TV consumption in the U.S. and learn about key trends shaping the future of the industry. Key insights include: -Daypart analysis for the major broadcast networks -Shifts in audience viewership from 2020...
20% -
ights/Presentations-and-Whitepapers/2022/National-Broadcast-TV-Trends-Viewership-Analysis-Heading-Into-2022
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