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comScore Enhances Mobile Video Reporting for YouTube and Its Partner Channels to Bolster CrossPlatform Measurement
comScore today announced the introduction of the reporting of new mobile video metrics for YouTube and its Partner Channels across its core audience measurement services. With 70 percent of YouTube viewing happening on mobile devices, this expansion of...4% - ights/Press-Releases/2017/2/comScore-Enhances-Mobile-Video-Reporting-for-YouTube-and-Its-Partner-Channels-to-Bolster-CrossPlatform-Measurement
Five Strategies for Effectively Marketing to the MultiPlatform Majority
In a world where multiple device usage is no longer the exception but the rule, the time has come for a new multi-platform approach to digital media measurement, planning, evaluation and optimization.4% - ights/Blog/Five-Strategies-for-Effectively-Marketing-to-the-MultiPlatform-Majority
comScore Releases October 2013 US Online Video Rankings
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 189 million Americans watched 49.1 billion online content videos in October, while the number of video ad views...4% - ights/Press-Releases/2013/11/comScore-Releases-October-2013-US-Online-Video-Rankings
comScore Reports March 2014 US Smartphone Subscriber Market Share
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from comScore MobiLens® and comScore Mobile Metrix®, reporting key trends in the U.S. smartphone industry for March 2014. Apple ranked as the top smartphone manufacturer...4% - ights/Rankings/comScore-Reports-March-2014-US-Smartphone-Subscriber-Market-Share
comScore Subscriber Analytix Awarded the Pipelines 2014 COMET Innovation Award for Big Data Analytics
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, announced that its comScore Subscriber Analytix™ product was awarded the 2014 Pipeline COMET Innovation Award for Big Data & Analytics.4% - ights/Press-Releases/2014/6/comScore-Subscriber-Analytix-Awarded-the-Pipelines-2014-COMET-Innovation-Award-for-Big-Data-Analytics
comScore Releases 2014 US Online Auto Insurance Shopping Report
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its 2014 Online Auto Insurance Shopping Report, which provides a detailed analysis of overall industry trends, and the attitudes and intentions of consumers shopping...4% - ights/Press-Releases/2014/11/comScore-Releases-2014-US-Online-Auto-Insurance-Shopping-Report
comScore and Google Measurement Solution Now Widely Available to DoubleClick Customers
comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today announced that comScore validated Campaign Essentials™ (vCE®) is now widely available to U.S. Google DoubleClick customers across DoubleClick Digital Marketing and...4% - ights/Press-Releases/2015/8/comScore-and-Google-Measurement-Solution-Now-Widely-Available-to-DoubleClick-Customers
comScore Reports May 2015 US Smartphone Subscriber Market Share
comScore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today released data from comScore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for May 2015. Apple ranked as the top smartphone manufacturer...4% - ights/Rankings/comScore-Reports-May-2015-US-Smartphone-Subscriber-Market-Share
comScore Announces Indonesian Launch of Video Metrix Multi-Platform
comScore, Inc. today announced the launch of Video Metrix® Multi-Platform in Indonesia. This launch will provide a single, unduplicated measure of digital video consumption across smartphone, tablet and desktop devices to give clients a deeper understanding...4% - ights/Press-Releases/2018/10/comScore-Announces-Indonesian-Launch-of-Video-Metrix-Multi-Platform
Comscore Releases New Advanced Segmentation Data for Digital Audiences in Canada
Following the launch of Plan Metrix Multi-Platform in December 2018, new data from Comscore and Vividata provides advertisers ability to identify and reach online consumers based on their interests, attitudes and behaviors.4% - ights/Press-Releases/2019/4/Comscore-Releases-New-Advanced-Segmentation-Data-for-Digital-Audiences-in-Canada