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Los equipos con los hinchas más comprometidos de la Liga de Campeones
In January 2023, the cross-platform audience on Facebook, Twitter, and Instagram reached 1.3 billion people who generated 987.8 million social interactions during the month.
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ights/Rankings/Champions-League-Ranking-by-engagement
Monetization Opportunities for Publishers
It was a pleasure to connect with publishers from across the United States at the Digiday Publishing Summit in Florida this week and hear their most pressing issues in the changing digital landscape.
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ights/Blog/Monetization-Opportunities-for-Publishers
Navigating the Future of Ad Monetization with Proximic by Comscore
Proximic by Comscore’s Head of Partnerships, Jessica Trainor, recently sat down with Gina Perino, VP of Ad Operations and Strategy at Blavity Inc.
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ights/Blog/Navigating-the-Future-of-Ad-Monetization-with-Proximic-by-Comscore
Game On How to Unlock the Potential of Fall Sports Viewership
Picture this: The leaves are starting to change, the days are getting shorter and school is back in full swing. These telltale signs can only mean one thing. Fall has arrived.
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ights/Blog/Game-On-How-to-Unlock-the-Potential-of-Fall-Sports-Viewership
Comscore Transforms Local and National Ad Campaigns with Pioneering Cross-Platform Audience Measurement
Advertising is about the consumer journey and how to move products off shelves. Successful campaigns are designed around raising upper funnel awareness and driving lower funnel response, meaning advertisers need to be able to find their consumers at the...
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ights/Blog/Comscore-Transforms-Local-and-National-Ad-Campaigns-with-Pioneering-Cross-Platform-Audience-Measurement
New Comscore Reports Illustrate Measurement Stability to Enhance TV Campaign Confidence
Discover how the release of new reports in Comscore TV are further redefining TV measurement reliability and guiding confident decision-making for effective linear campaign management.
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ights/Blog/New-Comscore-Reports-Illustrate-Measurement-Stability-to-Enhance-TV-Campaign-Confidence
2020 State of Gaming
The 2020 State of Gaming report includes 80 pages of insights to help advertisers and brands find ways to connect with this engaged and evolving audience.
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ights/Presentations-and-Whitepapers/2020/State-of-Gaming-2020
Top IM Markets Worldwide
A look at the top markets for the Instant Messenger category in May 2011 showed that markets in Latin America and Asia accounted for a majority of the list. In terms of time spent on Instant Messengers, Brazil led with visitors averaging 8.5 hours on...
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ights/Infographics/Top-IM-Markets-Worldwide
comScore and dunnhumbyUSA Research Shows Online Advertising Lifts In-Store CPG Brand Sales
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, and dunnhumbyUSA, a global leader in building brand value for consumer goods and retail companies, today released results of multiple studies measuring the offline sales impact of...
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ights/Press-Releases/2011/10/comScore-and-dunnhumbyUSA-Research-Shows-Online-Advertising-Lifts-In-Store-CPG-Brand-Sales
Planning for the Future of Media Planning?
With so much attention in the digital display landscape currently focused on ad exchanges and RTB, there has been a great deal of speculation about what the future of media planning will look like. If you’ve read the media stories and listened to the...
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ights/Blog/Planning-for-the-Future-of-Media-Planning
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