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Las cinco teles con mayor audiencia en TikTok en Espana

El consumo de televisión marcó el mínimo histórico en 2022 en España, pero sus contenidos siguen interesando a la audiencia. Veamos cómo se comporta el consumo de contenidos televisivos en las plataformas donde pasamos más tiempo al día: YouTube, TikTok,...
45% - ights/Blog/Las-cinco-teles-con-mayor-audiencia-en-TikTok-en-Espana

Rihanna Shines at Halftime and on Social

If you didn’t watch Sunday’s Rihanna concert LIVE, chances are you didn’t miss it on social or in the headlines afterward!
14% - ights/Blog/Rihanna-Shines-at-Halftime-and-on-Social

The Game Day Ads that Dominated on Social

The Big Game is one of the only events of the year where people look forward to watching commercials. These multi-million dollar spots can become cultural touchpoints beyond game day, sparking conversations in-person and on social.
22% - ights/Blog/The-Game-Day-Ads-that-Dominated-on-Social

The Big Game 2023 was a Touchdown on Social Media

During Sunday’s match-up between Kansas City and Philadelphia, all eyes were not just on television screens.
14% - ights/Blog/The-Big-Game-2023-was-a-Touchdown-on-Social-Media

Health and Beauty Social Media Ranking by Engagement

The Indian beauty and personal care market is segmented into skincare, haircare, colour cosmetics, fragrances, and personal hygiene. The market is primarily driven by the growing population, rising disposable income, and increasing awareness about personal...
14% - ights/Rankings/Health-and-Beauty-Social-Media-Ranking-by-Engagement

Internet Records Historic 1 USD Trillion Consumer Milestone

Comscore today announced that the internet recorded the largest year of digital commerce in its history in 2022, exceeding $1 trillion in online retail consumer spend for the first time in the U.S. This reflects a 21% increase in spend year-over-year...
28% - ights/Press-Releases/2023/1/Internet-Records-Historic-1-USD-Trillion-Consumer-Milestone

Advanced Audiences: From football fans to healthy lifestyles

Targeting by demographics only is not enough when creating a digital campaign. Brands want to create segments based on interests and behaviours. In this analysis, you can find what are the most used food delivery apps by men between 18 and 24 years old...
14% - ights/Blog/Advanced-Audiences-From-football-fans-to-healthy-lifestyles

Food and Grocery Social Media Ranking by Engagement

The food and grocery industry in India is a large and diverse sector that includes a wide range of products, from packaged foods and beverages to fresh produce, meat, and dairy. It’s a sector that has been growing rapidly, driven by a growing population,...
14% - ights/Rankings/Food-and-Grocery-Social-Media-Ranking-by-Engagement

Así es como la cancion de Shakira y Bizarrap impacto a Casio Ferrari Rolex y Twingo en las redes sociales

El músico urbano Bizarrap hizo pública su BZRP Music Sessions #53, esta vez con la colaboración de la cantante colombiana Shakira. A las pocas horas del lanzamiento, la nueva canción se había apoderado de las redes sociales, al igual que la popularidad...
14% - ights/Blog/Asi-es-como-la-cancion-de-Shakira-y-Bizarrap-impacto-a-Casio-Ferrari-Rolex-y-Twingo-en-las-redes-sociales

Automotive Social Media Ranking by Engagement

Motorcycle and automotive manufacturers to news sites and car service centers span the top social properties in India in the Automotive category, which has a cross-platform audience on Facebook, Twitter, and Instagram of more than 150 million people who...
39% - ights/Rankings/Automotive-Social-Media-Ranking-by-Engagement