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Rising Tide of Social Media Influencers in India

In recent years, Influencer Marketing has emerged as a powerful and widely adopted strategy in the digital advertising landscape. In 2024, we are seeing a global tech giant like Google India partnering with social media influencers, such as Shraddha or...
14% - ights/Blog/Rising-Tide-of-Social-Media-Influencers-in-India

March Madness Across Screens: 2024 Recap

March Madness once again took the country by storm this year, and while congratulations are in order for the UConn Huskies Men’s team, as well as the South Carolina Gamecocks women’s team – the story doesn’t end there.
14% - ights/Blog/March-Madness-Across-Screens-2024-Recap

2023 Year in Review UK Edition

Gain a comprehensive understanding of the trends of 2023 in the UK social media and digital landscapes and discover effective strategies for seamlessly integrating your digital and social media tactics in 2024.
14% - ights/Presentations-and-Whitepapers/2023/2023-Year-in-Review-UK-Edition

Generative AI writing editing and designing in 2023

Generative Artificial Intelligence software readily accessible for people to use for personal and professional projects has reached many new milestones in 2023, and deep-learning models that generate images, text, code and other content are now readily...
14% - ights/Blog/Generative-AI-writing-editing-and-designing-in-2023

Comscore and Nexstar Reach Multi-Year Agreement

Comscore, Inc. (NASDAQ: SCOR) today announced that it has reached a comprehensive multi-year agreement with Nexstar Media Group, Inc. (NASDAQ: NXST) (“Nexstar”) on cross-platform audience measurement. Under the terms of the agreement, Comscore will become...
14% - ights/Press-Releases/2024/1/Comscore-and-Nexstar-Reach-Multi-Year-Agreement

Theater Management System

Comscore Cinema ACE™ (Auditorium Control Engine) is a theater management system (TMS) that helps drive productivity and efficiency across digital cinema operations.
14% - ducts/Movies/Theater-Management-System

A oportunidade para anunciantes e publishers diante da recente notícia sobre os cookies

As the AdTech ecosystem processes this week’s news from Google, that it has pulled back on its plans to deprecate third-party cookies from Chrome, I see major positives for an evolving industry. The Google announcement doesn't mean a return to January...
14% - ights/Blog/The-Opportunity-for-Advertisers-and-Publishers-in-Light-of-the-Recent-Cookies-News

Celebrating 25 years of Comscore

Celebrating 25 years of Comscore
14% - ights/Celebrating-25-years-of-Comscore

Comscore Campaign Ratings

Comscore’s Campaign Ratings (CCR) allows you to access a holistic, de-duplicated view of campaigns – including impressions, reach, frequency and GRPs – across TV, CTV, desktop and mobile platforms
14% - ducts/Advertising/Comscore-Campaign-Ratings

Benefits of Impressions-Based Buying

All Media Design Group Achieved Faster, More Accurate, and Cost-Effective Campaigns​
14% - e-Studies/Benefits-of-Impressions-Based-Buying