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Comscore Launches Brand Suitability Protections for Coronavirus Content

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced that it has launched an Epidemic brand safety segment aimed specifically at protecting brands from having their advertising appear...
39% - ights/Press-Releases/2020/3/Comscore-Launches-Brand-Suitability-Protections-for-Coronavirus-Content

Coronavirus Crisis is Dramatically Impacting Media Consumption

Comscore Research Reveals Coronavirus Crisis is Dramatically Impacting Media Consumption. First of an ongoing special investigation into how the COVID-19 pandemic is leading to significant audience and consumer behavior changes across platforms
14% - ights/Press-Releases/2020/3/Coronavirus-Crisis-is-Dramatically-Impacting-Media-Consumption

Media Consumption during the Coronavirus Pandemic

Coronavirus Insights, A top-level look at how the COVID-19 pandemic is affecting audience and consumer behavior across platforms.
14% - ights/Blog/Media-Consumption-during-the-Coronavirus-Pandemic

Big Brother Brasil 2020 O desempenho dos patrocinadores nas redes sociais

A edição deste ano do reality show Big Brother Brasil (BBB) conta com 9 patrocinadores . Reunimos aqui , alguns dados de como foi o desempenho dessas marcas nas redes sociais , nesses primeiros 30 dias de exibição . Todos os insights levantados pela Comscore...
63% - ights/Blog/Big-Brother-Brasil-2020-O-desempenho-dos-patrocinadores-nas-redes-sociais

Carnaval 2020 a performance dos principais patrocinadores nas redes sociais

A maior festa popular do Brasil, o Carnaval, firma-se a cada ano como uma plataforma para inúmeras ações dos anunciantes, seja patrocinando ou apoiando eventos em todo o país.
37% - ights/Blog/Carnaval-2020-a-performance-dos-principais-patrocinadores-nas-redes-sociais

Comscore Expands Political Offering

Campaigning for the House of Representatives is in full swing across the country, and voters in every Congressional district are already tuning in. That’s why Comscore is excited to announce the launch of Comscore Congressional District Ratings™.
39% - ights/Press-Releases/2020/3/Comscore-Expands-Political-Offering

Comscore Reports Fourth Quarter and Full Year 2019 Results

Comscore Reports Fourth Quarter and Full Year 2019 Results. Q4 Syndicated digital revenue stabilized on a sequential basis. Q4 Local TV revenue up 35% year-over-year. Comscore announces measurement agreement with Comcast
22% - ights/Press-Releases/2020/2/Comscore-Reports-Fourth-Quarter-and-Full-Year-2019-Results

Digital Commerce Outlook

As this holiday season got underway, Comscore saw Cyber Monday deliver almost $8 billion dollars in spending in one day alone. With that bellwether, we expected a big holiday season overall, and consumers did not disappoint. Overall, Comscore tracked...
39% - ights/Blog/Digital-Commerce-Outlook

Proving the value of Comscore measurement with WIS-TV

WIS-TV, a local NBC affiliate in Columbia, SC, educated a client on the power of Comscore data and won their business as a result.
14% - e-Studies/Proving-the-value-of-Comscore-measurement-with-WIS-TV

How WBRE-TV used Comscore to help clients recruit

WBRE-TV, a local NBC affiliate in Wilkes-Barre, used Comscore data to win new business in an entirely new industry: blue collar job recruiting
14% - e-Studies/How-WBRE-TV-used-Comscore-to-help-clients-recruit