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Internet Records Historic 1 USD Trillion Consumer Milestone

Comscore today announced that the internet recorded the largest year of digital commerce in its history in 2022, exceeding $1 trillion in online retail consumer spend for the first time in the U.S. This reflects a 21% increase in spend year-over-year...
28% - ights/Press-Releases/2023/1/Internet-Records-Historic-1-USD-Trillion-Consumer-Milestone

Ad Optimization and Cutting Through the Noise in a Crowded Media Year

Ad optimization and cutting through the noise in a crowded media year, key takeaways from the IAB Annual Leadership Meeting 2024
28% - ights/Blog/Ad-Optimization-and-Cutting-Through-the-Noise-in-a-Crowded-Media-Year

Proximic by Comscore Releases Findings from 2024 State of Programmatic Report

Today, Proximic by Comscore released its second annual State of Programmatic Report for 2024. The report resulted from a survey of hundreds of publishers, advertisers, agencies and technology providers and examines how evolving technologies, consumer...
28% - ights/Press-Releases/2024/1/Proximic-by-Comscore-Releases-Findings-from-2024-State-of-Programmatic-Report

Prime Day 2020 on Social Media

Amazon’s Prime Day causes a lot of buzz on social media each year as shoppers take advantage of the deals. This year’s event was pushed back from the usual July dates to October 13 and 14th due to complications from the COVID-19 pandemic. Besides the...
28% - fts/Prime-Day-2020-on-Social-Media

How Brands can Embrace The TikTok Way

“Whereas on some other platforms, it's all about trying to create your own world, on TikTok there are dynamic conversations already happening. You don't necessarily want to try and pull people to you, you really have to think about how to intercept,”...
28% - fts/How-Brands-can-Embrace-The-TikTok-Way

Covid 19 Efecto cocooning

El 14 de marzo de 2020 se declara el Estado de Alarma en nuestro país y, acompañado de un confinamiento domiciliario estricto y sin precedentes, provocará el inicio de una nueva forma de vida para toda la población, sin excepciones. No es de extrañar...
28% - ights/Blog/Covid-19-Efecto-cocooning

Conectividad Movil El telefono movil la puerta de las Smart Homes

Según algunas estimaciones, actualmente estamos rodeados por más de 35 billones de dispositivos conectadosi y la mayoría de ellos están en nuestros hogares (Smart Home). La medición de billones de dispositivos tan heterogéneos y complejos tecnológicamente...
28% - ights/Blog/Conectividad-Movil-El-telefono-movil-la-puerta-de-las-Smart-Homes

Datos clave de la industria para conectar con el consumidor digital en 2025

El 3 de junio de 2025, celebramos en Madrid el evento Desayuno con Datos: Conectando con las audiencias digitales, donde tuvimos la oportunidad de compartir con los asistentes la sesión de insights “Datos Clave de la Industria ”.
28% - ights/Blog/Datos-clave-de-la-industria-para-conectar-con-el-consumidor-digital-en-2025

Growing Big Game Audiences in 2024

A closer look at the approach of the NFL to the event, shows a publisher focused on expanding its reach, from new broadcast audiences, to the curation of the half time show and the content produced for social platforms
26% - ights/Blog/Growing-Big-Game-Audiences-in-2024

Growing Big Game Audiences in 2024

A closer look at the delivery of the Super Bowl by the NFL this year, shows a publisher focused on its total reach, from expanding its broadcast audiences, to the curation of the half time show and the content produced for social platforms
26% - fts/Growing-Big-Game-Audiences-in-2024