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The Madness Slows Down and Spring Baseball is Back in San Diego CA

San Diego State University's national semifinal victory over Florida Atlantic University in the Final Four made for an electrifying weekend for both the students and residents of San Diego.
32% - ights/Blog/The-Madness-Slows-Down-and-Spring-Baseball-is-Back-in-San-Diego-CA

College Sports Spark Media Madness

March Madness is a big deal, and not just for student-athletes. March is one of the biggest months for engagement on college sports pages, and March 2023 saw 160 million actions across Facebook, Instagram, and Twitter, the highest-ever total for the category....
14% - ights/Blog/College-Sports-Spark-Media-Madness

The Last of Us Clicks With Digital Audiences

HBO’s latest hit, the video game adaptation The Last of Us, has been making waves beyond the streaming universe.
14% - ights/Blog/The-Last-of-Us-Clicks-With-Digital-Audiences

El video de 10 minutos del grupo hotelero Hilton recibio x86 mas visualizaciones que el promedio de otras marcas en TikTok

At a time when fast scroll culture dominates social media use, spending more than 2 minutes on a video can feel like a lifetime; Viewing a video that is 10 minutes long may well feel like an eternity.
25% - ights/Blog/10-minute-video-on-TikTok-from-the-Hilton-group-sees-86X-more-views-than-the-average-brand

Back to Regularly Scheduled Programming in Austin TX

As the post-Super Bowl and pre-March Madness slump lingers over Austin, TX, the week of February 20-26, 2023 saw an emphasis on the staple local TV programs.
14% - ights/Blog/Back-to-Regularly-Scheduled-Programming-in-Austin-TX

Pulling Back the Curtain on the 2023 Oscars

With the momentum of a brighter year at the Box Office and several blockbuster nominees, the Oscars were all the buzz this past Sunday, March 12, 2023.
14% - ights/Blog/Pulling-Back-the-Curtain-on-the-2023-Oscars

Selena Gomez supero a Kylie Jenner como numero 1 en Instagram

Selena Gomez recently overtook Kylie Jenner as the most followed individual on Instagram in February 2023. With some of Comscore’s social and digital tools, we take a deep dive into what may have caused this shift of power and how this is affecting these...
14% - ights/Blog/Selena-Gomez-overtakes-Kylie-Jenner-as-number-1-on-Instagram

Who's Watching TV Releases Atlantis Reporting Solution

Who's Watching TV, a leading solutions provider and third-party processor of television viewership and scheduling data, has released Atlantis, a flexible reporting solution. The new online tool provides access to new TV Pulse data from Comscore including...
45% - ights/Press-Releases/2023/3/Who-s-Watching-TV-Releases-Atlantis-Reporting-Solution

Comscore Extends Measurement Partnership with Game Time with Boomer Esiason

Comscore today announced the continuation of its successful media measurement partnership with JOY-CPW, Inc., the producer behind the award-winning series, “Game Time with Boomer Esiason”.
39% - ights/Press-Releases/2023/2/Comscore-Extends-Measurement-Partnership-with-Game-Time-with-Boomer-Esiason

Social Media Ranking by Engagement in India

From mobile payments to online banking and insurance, brands across the financial services industry are growing their online and social footprint. In January 2023 the Finance category in India reached an audience of 142.3 million people on Facebook, Twitter...
14% - ights/Rankings/Social-Media-Ranking-by-Engagement-in-India