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Measuring the Future: What Companies Are Doing to Be Ready for TV Measurement in 2030

Let’s put on our futurevision glasses. Think about 2030. Only 8 years from now. Cookies are gone. Everything is “meta.” What are companies doing now, or what should they be doing, to be ready for video measurement then? This panel will talk about what...
8% - ights/Videos/Interview/Measuring-the-Future-What-Companies-Are-Doing-to-Be-Ready-for-TV-Measurement-in-2030

How Does the Industry Prepare for an Evolving Currency and a Multi-Currency Marketplace?

Today, with the progress that challenger measurement companies are making, we’re more likely to live in a world with multiple TV currencies. But at the same time, with the evolution of media planning/selling and buying, the reality is that currency will...
8% - ights/Videos/Interview/How-Does-the-Industry-Prepare-for-an-Evolving-Currency-and-a-Multi-Currency-Marketplace

Elevating Measurement: Delivering on a Cross-Platform Promise

In today’s fragmented media landscape, there is a need for brands to reach their target audience irrespective of how they consume media across channels and devices. Providing deduplicated, unified measurement across media and screens to show true incrementality...
8% - ights/Videos/Interview/Elevating-Measurement-Delivering-on-a-Cross-Platform-Promise

The Future of Everywhere: Creating a Common Audience Definition across Platforms

In this keynote presentation, Comscore’s Chief Commercial Officer, Chris Wilson, will present Comscore’s vision for the future of cross-platform measurement.
8% - ights/Videos/Interview/The-Future-of-Everywhere-Creating-a-Common-Audience-Definition-across-Platforms

Nuevos hábitos de consumo en redes sociales

En el marco del Social Media Day Paraná, Comscore detalla las principales tendencias en Argentina y América Latina entorno al nuevo consumidor social. Exponiendo cómo se conforma el universo digital Argentino y destacando cuáles son las redes sociales...
8% - ights/Presentations-and-Whitepapers/2022/Nuevos-habitos-de-consumo-en-redes-sociales

‘Comscore Everywhere’ Befriends Fragmentation With Cross-Screen Measurement

In this video interview with Beet TV's Robert Andrews, Comscore CEO Bill Livek talks about the launch of Comscore Everywhere, and the company's vision for "a true single-source unified cross-platform measurement solution".
8% - ights/Videos/Interview/Comscore-Everywhere-Befriends-Fragmentation-With-Cross-Screen-Measurement

Comscore Everywhere Launches as a New Standard for Single-Source Cross-Platform Measurement

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, is excited to introduce ‘Comscore Everywhere,’ a true single-source unified cross-platform measurement solution. Comscore Everywhere will provide...
16% - ights/Press-Releases/2022/1/Comscore-Everywhere-Launches-as-a-New-Standard-for-Single-Source-Cross-Platform-Measurement

The Present and Future of Movies in Cinemas and on Streaming

Paul Dergarabedian, Comscore Senior Media Analyst, joins David Eades on BBC News to chat about the present and future of movies in cinemas and on streaming.
16% - ights/Videos/Interview/The-Present-and-Future-of-Movies-in-Cinemas-and-on-Streaming

20 of the Top Trending Celebrities on Social Media in 2021

We all know that celebrities drive pop culture. When it comes to social media, they often have huge followings on their own pages, but also are mentioned by other celebrities, fans, and publications, shaping conversations and culture. We took a look at...
16% - ights/Blog/20-of-the-Top-Trending-Celebrities-on-Social-Media-in-2021