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Illuminating CTV & OTT: Why & How to Invest in Data-driven Advertising
During this Coffee with Comscore webinar, we explored the impact of COVID-19 on streaming mobile app installs, sessions and revenue. Using AppsFlyer insights — which allow OTT publishers to drill down into multitouch attribution tied to granular in-app...
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ights/Presentations-and-Whitepapers/2020/Illuminating-CTV-And-OTT-Why-And-How-to-Invest-in-Data-driven-Advertising
Coronavirus and the UK & Ireland cinema industry
We are in an unprecedented situation with the coronavirus pandemic, which has impacted the movie industry across the world. In this webinar we will focus on its effects across UK & Ireland.
8% -
ights/Presentations-and-Whitepapers/2020/Coronavirus-and-the-UK-Ireland-cinema-industry
Comscore Finds News Consumption Remains Significantly Higher Than Pre-Pandemic Levels
New research from Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, has found that while audience traffic for certain categories are returning to normal, overall news consumption remains higher...
16% -
ights/Press-Releases/2020/8/Comscore-Finds-News-Consumption-Remains-Significantly-Higher-Than-Pre-Pandemic-Levels
Revisited Media Consumption during the Coronavirus Pandemic
We have seen unprecedented activity and intriguing patterns in media consumption throughout the current pandemic. As this global pandemic has changed how consumers connect with news, entertainment and more, our data have begun to reveal what consumer...
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ights/Blog/Revisited-Media-Consumption-during-the-Coronavirus-Pandemic
Ushering in the Next Generation of TV
Comscore’s Bill Livek and LiveRamp’s Scott Howe discuss how the industry can help usher in the next generation of TV with IAB’s David Cohen.
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ights/Videos/Interview/Ushering-in-the-Next-Generation-of-TV
Social Baseball
At a time when many of us are excited to have live sports like the MLB back, I thought I’d offer up a way to increase your love for watching the sport – by adding the idea of social baseball to your batting lineup each day.
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ights/Blog/Social-Baseball
Comscore Digital Snapshots E-commerce in the Asia-Pacific Region
This week’s snapshot summarises the e-commerce’s online footprint, as of June 2020, in the Asia-Pacific region. We include statistics for India, Indonesia, Malaysia, the broader Asia-Pacific region as well as worldwide averages for benchmarking purposes
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ights/Blog/Comscore-Digital-Snapshots-E-commerce-in-the-Asia-Pacific-Region
O melhor horario para postar nas redes sociais mudou
Se você é criador de conteúdo, influencer ou trabalha de alguma forma com social provavelmente já clicou no menu de configurações da sua conta, seja no Instagram ou no Facebook, e visualizou ali as recomendações do algoritmo de dias e horas onde sua comunidade...
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ights/Blog/O-melhor-horario-para-postar-nas-redes-sociais-mudou
Greater Employee Engagement and Satisfaction
A recent employee survey found notably higher levels of employee engagement, which correlates with reduced attrition. The survey is the most recent gauge of employee sentiment since the November 2019 appointment of Bill Livek as CEO.
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ights/Press-Releases/2020/8/Greater-Employee-Engagement-and-Satisfaction
Medición de audiencia
Cross-Platform Tune-In Analysis with Conversion Methodology measures conversion rates among households exposed to advertising, compared to households that were not exposed.
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ducts/Television/Tune-In-Lift
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