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L'enigma delle app: rappresentano il 90% del tempo trascorso su mobile, ma è una lotta conquistare nuovi utenti

In the past 20 years, the proportion of non-US internet users measured by comScore has increased from 34% of the global desktop population to 89%, with EMEA now accounting for a third of this audience. More insights can be found on the 2016 Global Future...
99% - ights/Infographics/The-App-Conundrum-90-percent-of-mobile-time-but-a-battle-for-new-users

comScore and PMB Jointly Release the Fourth Fused Database in Canada

comScore, Inc. (NASDAQ: SCOR) and PMB Print Measurement Bureau today announced the release of the fourth fused database linking Canadians’ online media habits with print readership data, along with product and brand usage, all in a single database. The...
99% - ights/Press-Releases/2012/8/comScore-and-PMB-Jointly-Release-the-Fourth-Fused-Database-in-Canada

Memorial Day Weekend Box Office Wrap Up

Paramount's release of "Top Gun: Maverick" made Memorial Weekend Box Office History as Tom Cruise takes flight in his first $100M domestic opener and Comscore Senior Media Analyst Paul Dergarabedian is here to break it all down in this box office overview.
99% - ights/Videos/Box-Office-Bites/Memorial-Day-Weekend-Box-Office-Wrap-Up

Road to a Complete Measurement of the Peruvian Market

During the comScore Day 2016 event in Peru, different industry leaders gathered to discuss how to move towards complete digital measurement. The industry must adapt to the digital advertising market to better measure audiences. Segmenting and measuring...
99% - ights/Presentations-and-Whitepapers/2016/Road-to-a-Complete-Measurement-of-the-Peruvian-Market

Mobile and E-commerce Landscape in Brazil

Luciana Burger, Managing Director Brazil, comScore Inc., presented the digital landscape, how people are using multi-platforms for consuming content, the mobile landscape, international trends, who advertising is generating sales for e-tailers and the...
99% - ights/Presentations-and-Whitepapers/2016/Mobile-and-Ecommerce-Landscape-in-Brazil

Fail Early and Fail Often: What Data Reveals about Social Success in 2016

comScore Social demonstrates key takeaways from our measurement of major brands to help guide you toward social media success.
99% - ights/Presentations-and-Whitepapers/2016/Fail-Early-and-Fail-Often-What-Data-Reveals-about-Social-Success-in-2016

Scoring the Sports Industry

Each month comScore creates a Data Insight presentation on a different topic in digital. In this November 2016 edition, the topic is "Sports".
99% - ights/Presentations-and-Whitepapers/2016/Scoring-the-Sports-Industry

Can Audience Sentiment and Box Office Dollars Predict Oscar Wins

The Academy Awards are one of cinema’s most anticipated annual affairs – synonymous with celebrity star power and Hollywood glitz. Aside from sheer industry aplomb, winning an Oscar can also translate into dollars – giving a film a huge boost at the box...
99% - ights/Blog/Can-Audience-Sentiment-and-Box-Office-Dollars-Predict-Oscar-Wins

Mobile Matures as the Cross Platform Era Emerges

comScore last week released our annual Cross-Platform Future in Focus report to provide an examination of recent history in the worlds of TV and digital media with an eye toward what’s to come. One of the threads that immediately jumped out to us in our...
99% - ights/Blog/Mobile-Matures-as-the-Cross-Platform-Era-Emerges

9 em cada 10 pessoas conectadas a internet na América Latina tem smartphone

comScore, Inc. and IMS Internet Media Services (IMS) today released the second edition of IMS Mobile in LatAm, a joint report on trends in digital consumption and mobile apps usage in six countries in the region (Brazil, Mexico, Argentina, Colombia, Peru...
99% - ights/Press-Releases/2016/10/9-out-10-people-connected-to-internet-in-Latin-America-have-a-Smartphone