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My Hour with Jennifer Lindsay on The A-List

Last week, I spent some enjoyable time chatting with Jennifer Lindsay on Blogtalkradio. We covered a range of topics, including the history of comScore, a review of our new panel-centric hybrid Media Metrix 360 product and the challenges / opportunities...
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comScore Releases August 2009 U.S. Search Engine Rankings


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comScore Media Metrix Ranks Top 50 U.S. Web Properties for August 2009


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The State of Online Media, Marketing and Advertising by the Numbers

Magid Abraham, comScore CEO and Co-Founder, delivers his Keynote at OMMA Global NY: "The State of Online Media, Marketing and Advertising by the Numbers". Get an objective look at where we are and where we are headed, sector by sector, in this must-see...
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Omniture and comScore Announce Strategic Partner Relationship

Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, and comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced a strategic partner relationship to deliver a unified digital audience...
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A Recession is a Terrible Thing to Waste

As occurred at the Davos World Economic Forum conference earlier this year, the global economic crisis was a pervasive subject at last week’s “Summer Davos” meeting in Dalian, China. I was asked to share my thoughts on what companies like comScore can...
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Online Gaming Audience in Japan Jumps 28 Percent

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study of online gaming in Japan finding that the gamer population is growing rapidly, surging 28 percent over the past year to 16.5 million visitors in July 2009,...
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comScore Announces Promotion of Gregory Dale to Chief Operating Officer

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world today announced the promotion of Gregory Dale to Chief Operating Officer. In this new role, Mr. Dale will oversee comScore’s operating activities, including the company’s Product Management,...
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Should We Really be Optimizing for Clicks?

A preview of: "The Click Remains Irrelevant: 'Natural Born Clickers' Return". In this case study, Gian Fulgoni reviews an analysis of the click vs. non-click consumer as well as a framework for how to best measure the total impact of display advertising,...
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The Revenge of Neglected Brands

Many small brands are never advertised on TV and do not get to experience the glamour and rewards of brand advertising. Often, the reason is the unattractive economics of trying to reach a low incidence buyer base. For instance, in a product category...
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