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First party Advanced Audiences Redefining Local TV Currency

First party advanced audiences: a new era for local TV.
8% - ights/Blog/First-party-Advanced-Audiences-Redefining-Local-TV-Currency

Banking in 2022: Digital-first or Dead Last

As consumer behavior changes rapidly and new banking services enter the market, it is essential to understand where the industry is headed.
8% - ights/Presentations-and-Whitepapers/2022/Banking-in-2022-Digital-first-or-Dead-Last

Entertainment in 2022: behavioural trends in India

In this report we look at home entertainment in India, with a focus on digital music, video, and OTT.
8% - ights/Presentations-and-Whitepapers/2022/Entertainment-in-2022-behavioural-trends-in-India

WideOrbit and Comscore Expand Partnership to Power Next Generation Automated TV Buying and Selling at Scale

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, and WideOrbit, the market leader in broadcast TV and radio inventory and revenue workflow management, today announced the expansion of their longstanding...
8% - ights/Press-Releases/2022/3/WideOrbit-and-Comscore-Expand-Partnership-to-Power-Next-Generation-Automated-TV-Buying-and-Selling-at-Scale

How to rewrite your social playbook for monetization

Social media is a growing platform, reaching 253 million unique visitors in January 2022 compared to 230 million in January 20201. And it’s driven, in large part, by publishers and media. Publishers control 35% of the share of voice across social platforms...
8% - ights/Blog/How-to-rewrite-your-social-playbook-for-monetization

Entertainment in 2022: The behavioural trends in the UK that are shaping the consumption of online music, video and OTT

A look at home entertainment in the UK, with a focus on digital music, video, and OTT.
8% - ights/Presentations-and-Whitepapers/2022/Entertainment-in-2022

Nitro Circus Soars Above Its Competition

In my never-ending quest to always stay current on What’s What in pop culture and social media, my habit is to check in with my best friend’s nephew as often as possible to get the inside scoop. Daniel has his finger on the pulse of pretty much everything....
8% - ights/Blog/Nitro-Circus-Soars-Above-Its-Competition

Entertainment in 2022: behavioural trends in Malaysia

In this report we look at home entertainment in Malaysia, with a focus on digital music, video, and OTT.
8% - ights/Presentations-and-Whitepapers/2022/Entertainment-in-2022-behavioural-trends-in-Malaysia

Social Data Goes to Washington

Just wanted to share a really terrific article written by Melanie Brown, our Director of Business Development. Melanie shared this piece - entitled “Social Data Goes to Washington: The Next Step in Big Data for Politics” - a while ago on LinkedIn. An...
8% - ights/Blog/Social-Data-Goes-to-Washington

Lots of Movement, But ESPN Stays On Top

Shareablee, Inc. whose categorized social media database places advanced social intelligence in the hands of its clients, announced last week that ESPN was the most socially engaged American TV network for February 2019. The ranking includes all television...
8% - ights/Blog/Lots-of-Movement-But-ESPN-Stays-On-Top