- March 23, 2022

Entertainment in 2022: behavioural trends in India

Alex Gevers
Alex Gevers
Insights Director
Comscore

YouTube? Spotify? Netflix? What else do consumers use to entertain themselves at home? 

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In this report we look at home entertainment in India, with a focus on digital music and video.

We do so by answering questions such as:

  • What proportion of India’s digital audience visits entertainment sites in a given month?
  • How does it compare with other countries? Or other online activities?
  • What are the most used entertainment websites and apps?
  • What is the demographic profile of users of online entertainment?

Multi-Platform Content Measurement

Comscore Media Metrix® Multi-Platform provides an unduplicated view of total audience behavior across desktops, smartphones and tablets.

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