- March 23, 2022

Entertainment in 2022: behavioural trends in Malaysia

Alex Gevers
Alex Gevers
Insights Director
Comscore
Nidhi Gupta
Nidhi Gupta
Sales Manager
Comscore

YouTube? Spotify? Netflix? What else do consumers use to entertain themselves at home? 

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In this report we look at home entertainment in Malaysia, with a focus on digital music and video.

We do so by answering questions such as:

  • What proportion of Malaysia’s digital audience visits entertainment sites in a given month?
  • How does it compare with other countries? Or other online activities?
  • What are the most used entertainment websites and apps?
  • What is the demographic profile of users of online entertainment?

Multi-Platform Content Measurement

Comscore Media Metrix® Multi-Platform provides an unduplicated view of total audience behavior across desktops, smartphones and tablets.

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