Scoring with Comscore: A Data Driven Approach for Winning Insights on Sports and Fans
YouTube? Spotify? Netflix? What else do consumers use to entertain themselves at home? How much time do they spend on such sites? What shows do they stream on their TVs?
In this report we look at home entertainment in the UK, with a focus on digital music, video, and OTT. We do so by answering questions such as: what proportion of the UK’s digital audience visits entertainment sites in a given month? How does it compare with other countries? Or other online activities? What are the most used entertainment websites and apps? What is the demographic profile of users of online entertainment? And what were the most watched OTT shows on TV?